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300- Entrepreneurs should own their own dot-com — a case study

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We deliver a case study in which we explore the impact to Entrepreneurs, New Media Professionals and Startups when a platform for communication which they have used disappears.

The platform is blab.im — which the public information described as an “experiment.” However, for 3.9 Million users of this “beta” platform, the impact was a jolt for those who used it extensively for delivering content as podcasters or New Media Professionals.

In this episode, we focus on the LESSONS LEARNED — which were inspired by the discussion from Todd Cochrane and Rob Greenlee in the podcast called NEW MEDIA SHOW of 14 August 2016.

Some of these lessons learned are:

  • “Own your own dot-com”;
  • Back up and archive ALL your content — from media, to show notes, to web site, to transcripts, to text, to images, to podcasts, etc.
  • Be ready to switch to another platform as an option, should the key one (like blab.im) disappear;
  • keep current and evaluate other alternative platforms (just in case);
  • YOU, YOUR BRAND, YOUR CONTENT — these are important, and should not be identified with the platform of delivery;
  • “Any shiny new object that appears to be fun can disappear overnight”;
  • Entrepreneurs and New Media professionals must “OWN THEIR OWN DOT.COM” and NOT be dependent on a platform;
  • Avoid dependency on a platform

As you can hear in the discussion with Todd Cochrane and Rob Greenlee, there have been many such situations where the platforms have appeared, grown, and then gone.

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Copyright (c) 2016, Matrix Solutions Corporation. All rights reserved.

299- Should an Entrepreneur’s learning curve be at the client’s expense?

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In this episode of The Struggling Entrepreneur podcast, we narrate a blogpost by Lisa Wells of Virtual Assistant Trainer.com   that deals with the question:

Should you charge your client for your learning curve?

LisaWells site

Lisa Wells probes into three questions that entrepreneurs should ask themselves when they are considering the costs and fees of their training and education to get over the learning curve for the skillsets needed to deliver successful projects to their clients:

  • To charge or not to charge? (“that is the question”)
  • Is it something that is proprietary?
  • Can you apply your new skill to other clients?

After the narration of the blogpost, there are editorial comments from The Struggling Entrepreneur host about mindset for training, education, experience and quality for charging clients for delivering the services or deliverables as promised to clients.

As you will hear in this audio episode, Lisa Wells has had her analysis of charging –or recovering– education and training in different scenarios with clients. And so does the editorial comments.

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Copyright (c) 2016, Matrix Solutions Corporation (for editorial content) and Lisa Wells of http://virtualassistanttrainer.com (for repurposed and narrated content). All rights reserved.

298- Entrepreneur ROI criteria for exhibiting at industry conference

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In this repurposed episode from PodcastReporter.com, we deliver a discussion and interview with Tom Schwab of InterviewValet.com about his participation as an Entrepreneur as both an attendee and an exhibitor with a booth at a business show / industry conference. The case in point is Podcast Movement, an event that has just finished its third year.

InterviewValet web site

As you will hear in this podcast audio episode, Tom will give us his perspectives of the criteria used to plan for attending or exhibiting at a conference, as well as the value and ROI, with measurable results from his experience.

Tom also delivers his perspectives of the conference itself, the serendipity, the excitement and buzz and the networking opportunities of this event. Although we were not able to do a live on-the-floor interview with him in the exhibit hall during the event, he gives us his reasons why he felt that this was a success for him — his business objectives and measured results.

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If you are interested in Tom’s business offerings and information, he has also invited listeners of this podcast episode to a special page that he created for this podcast at:

InterviewValet.com/fred

where you can see what the offers, offerings, deliverables and other free information and materials are for review — as well as the fee offerings that he has for his customers.

Tom may also be reached via:

twitter:   @TMSchwab

email:  tom@inboundforecommerce.com

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Copyright (c) 2016, Matrix Solutions Corporation and Tom Schwab. All rights reserved.

297- Seven timewasters vs. seven money-making tasks

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In this episode of The Struggling Entrepreneur, we deliver a very, very brief episode on time-wasters. This content is repurposed from a blogpost at Solo-E.com authored by Michele Scism called:

The 7 Time Sucks vs. 7 Moneymakers

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As you will hear in this audio episode, almost all entrepreneurs have a guilty feeling in their conscience because they keep doing the wrong things out of habit (and out of the feeling of familiarity in their comfort zone), instead of profit-making activities.

Also mentioned was the FREE COURSE for becoming more productive as a lifelong, positive and proven skill. You can get the course at:

www.GainControlOfYourDay.com/podcast

Just search for the episodes where you can download the course, episode by episode (about 45 or so of them), starting at about episode 14, all the way to episode 58. You can download not only the audio content and lecture, but also the pdf documents of the Discussion Guide (or “workbook”) and the table of contents for each episode and topic.

These are all FREE and NO CHARGE to this audience.

We wish you well on your journey to becoming more productive and spending more time on money-making productive activities that result in profitable results for your entrepreneurial business, instead of being buried in time wasters.

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Copyright (c) 2016, Michele Scism at Solo-E.com. Narration and commentary, copyright (c) 2016, Matrix Solutions Corporation. All rights reserved.

 

296- Raising your Entrepreneur Services rates – pricing strategies

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In this brief audio episode of The Struggling Entrepreneur Podcast Show, we deliver an audio narration of a blog post by Lisa R. Wells from the Virtual Assistant Trainer. We focus on this specific aspect of services from a VA to a principal or client or customer, as a great deal of VAs are solo-preneurs.

The name of the article from this blog post is:

Pricing Strategies – How to Charge More.

Pricing Strategies blogpost

Key concepts for ALL entrepreneurs may appear to be very basic, but many solo-preneurs fall victim to reduction of pricing due to offshore competition. They forget about these issues:

  • PERCEIVED VALUE; and
  • Personalization of services;
  • Customization of services;
  • Over-delivering to your customer / client /principal.

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Copyright (c) 2016, Lisa R Wells of www.virtualassistanttrainer.com. All rights reserved.

 

295- Aspiring Entrepreneur builds on New Media Skills- Dean Haycox

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The following episode is a repurposed episode from the podcast show called SKILLS IN SCREENCASTS AND PODCASTS. It is very related to the topic of a full-time ambulance personnel aspiring to become a full-time entrepreneur — and how a screencaster became a podcaster and improved his skills in New Media.

In this episode, we interview Dean Haycox, the screencaster who is providing free resources to aspiring and professional screencasters. He is based out of the UK (United Kingdom), but he delivers his message and resources worldwide via his web site.

Dean is the owner of www.ScreencastMagazine.com — but the name is not totally descriptive, for it is really a blog that provides resources, show notes and the audio episodes of his audio podcast called SCREENCAST ACADEMY with Dean Haycox.

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As you will hear in this audio interview, we cover Dean’s background — from logistics in the military to his full-time present job as an ambulance personnel. However, he has a passion for both geology and screencasting — and he recently launched his audio podcast on iTunes, with episode 11 as an interview with Matt Pierce of Techsmith.com.

In addition to some recommendations and tutorials, Dean also is making available his free pdf of 50 pages called THE SCREENCASTERS BLUEPRINT (a free 50-page guide to Video Marketing for Small Business Owners that describes How to successfully grow your business with video marketing).

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Dean’s “magazine” has evolved into a resource site with show notes and audio episodes of his podcast, as well as a library of valuable resources in screencasting.

Slide3Dean has plans for creating offerings, services, products and membership sites for screencasting — although he stated very strongly that most of his content will be free to his listeners and viewers. He also aspires to be a presenter and participant in upcoming conferences and business shows (both in Europe and the US) that deal with New Media — especially screencasting and podcasting. We are certain that he will fulfill his mission soon of becoming a full-time screencaster and podcaster.

If you wish to contact Dean:

email:   Dean @ screencastmagazine.com  (to avoid spam)

or

contact page:   http://screencastmagazine.com/get-in-touch/

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Copyright (c) 2016, Matrix Solutions Corporation. All rights reserved.

294- How Screencast skills provide 8 different Entrepreneur deliverables

In this episode, we discuss the eight major deliverables that can be incorporated to create effective Screencasts. We also describe some major software programs and tools for creating and editing the screencasts. And finally, we discuss which programs we ourselves use and why, as well as how you can improve your business by being a subject matter expert, or by offering services in screencasting for hire.

 

Skills in Screencasts and Podcasts-2014

The first part reviews 8 different deliverables by creating screencasts:

1.  Synchronized screen capture — that is, audio and video (used quite a bit for software demos);

2. Full-motion videos — your created content (e.g., from amateur smart phone cameras or from more sophisticated cameras);

3. Documentaries, b-roll, or other videos and video clips;

4. Powerpoint (R) presentations with synchronized audio and video animations, etc.

5. Interactivity in training with quizzes, hotspots, links, etc.

6. Video effects and animations — e.g., callouts, zooms, pans, lower thirds, more movement animations, etc.

7. Audio segments, audio clips, music, sound effects, etc.

8. Tutorials for creating courses, training, education, eLearning, etc.

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We also covered some tools like PowerPoint from Microsoft,(R) as well as SnagIt and Camtasia Studio from Techsmith(R).

And finally, we shared with you which platform, tools and recording/editing software we use, and why we feel they meet our needs for marketing, sales and creating courses. We take it one step further and describe for you how these additional skills can give you an entry into Services for screencasts, or how you can create a course as a subject matter expert and market/sell it yourself.

We lastly mention the program and membership site that can help you acquire those skills from www.LearnCamtasia.com.

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Copyright (c) 2016, Matrix Solutions Corporation. All rights reserved.

 

293- Entrepreneur enters SERVICES business without advertising

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In this episode, we deliver an interview with Gary Leland about his new offering of THE PODCAST REPAIRMAN — both from the point of view of the Entrepreneur (i.e., why and how he entered the market of Podcast services), as well as that of the Podcaster.

PodcastRepairmanAs you will hear in this audio episode, Entrepreneur Gary Leland has multiple businesses for which he had built up infrastructure to handle sales via eCommerce, tangible goods, wallpaper, etc.

However, as a podcaster for over 10 years, Gary has also built the infrastructure for creating web sites, creating content, and publishing podcasts and videos for the sports niche and for podcasting itself.

Now Gary has entered into the world of Podcast Services with his services offering of THE PODCAST REPAIRMAN— as well as a related field, that of web site services in development and maintenance.

But Gary is not having the typical large launch of internet marketers. He is delivering the PERSONAL TOUCH and one-on-one service to his customers. He is planning organic growth. How? Mainly referrals and word-of-mouth marketing. In fact, he is not promoting or advertising his Podcast Repairman offering to the masses, as he will deliver excellent quality to his customers.

Although this may defy some conventional wisdom for Entrepreneurs, as well as podcasters and internet marketers, Gary has already started the beginnings of a growing business for those aspiring podcasters who do not want to spend the time and effort to learn or perform the labor-intensive tasks of creating, publishing and delivering podcast shows and podcast episodes.

Gary LelandAnd Gary’s price-point is very competitive for the market he is serving. He can produce a podcast episode per week. So, for an average of 4 episodes per month, he charges to what amounts to $150 per episode — which extremely aggressive, especially with the quality that he will deliver.

Also, Gary is offering to waive the $295 set-up fee for each show if you mention to him the word “Fred.” You can hear this near the end of the interview.

You may contact Gary Leland, the PODCAST REPAIRMAN, at:

– web site:  www.PodcastRepairman.com;

– phone:  817-476-0660

– or use any of the Social Media tools at www.lelands.org.

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Copyright (c) 2016, Matrix Solutions Corporation and Gary Leland of www.lelands.org. All rights reserved.

292 – Entrepreneurs can be killing their business with email

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In this episode, we have an audio narration of a blogpost by Michele A. Scism from www.solo-e.com. It is called

The 10 Ways You Are Killing Your Business with Email.

10 ways kill bus email web site

Understanding the possible pitfalls — and how to avoid them — are critical lessons learned from other entrepreneurs.

In this repurposed blog post, Michele Scism reviews 10 different ways that may be possible troubles for entrepreneurs.

You can review the written blog post at:

http://www.solo-e.com/article/the-10-ways-you-are-killing-your-business-with-email/

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Copyright (c) 2016, Michele A Scism and www.solo-e.com.

291- Opportunity for Entrepreneurs – online video courses

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This episode is from a presentation by entrepreneur Lon Naylor of www.ScreenCastPro.com and www.SkillsInScreencastsAndPodcasts.com. Also known in the industry as “Mr. LearnCamtasia,” Lon describes how online video training courses and tutorials can be a great opportunity for New Media Professionals — especially for Entrepreneurs who want to get into training videos and tutorials.

Skills in Screencasts and Podcasts-2014This content was taken from a webinar in which Lon Naylor was one of the presenters and instructors. This was not a sales pitch — in fact, this was delivered as a benefit for the Entrepreneur and New Media Community, and it was intended for those who were considering creating online video tutorials and training courses, but did not know if it was for them or where to start.

As you will hear in this audio episode, we have taken and delivered to you about 20 minutes of Lon’s content, in which he explains and describes:

– the benefits of video online courses and tutorials;

– the tools which an entrepreneur or New Media Professional will need to create professional courses (of course, he focuses on the recorder and editor product from TechSmith called Camtasia Studio);

– the requirements for creating the content for video online courses — especially for monetizing them; and

– the tools available for delivering the educational and training content of your courses to potential students.

NOTE: In the latter part of this audio episode, Lon describes some of the features that sets Camtasia Studio apart from other video tools which do not have built-in feature-rich multi-track editors. However, Lon does a very good job of describing in detail in audio what you would normally see on the screen, so that you can easily visualize and understand what he is explaining. Thus, it is not really necessary for you to view the video.

However, for those who wish to view the entire original 75-minute webinar in detail, there is a replay of the webinar available only for a very short time.

NOTE: you can get more out of the production of what was a free webinar by getting a free account at www.LearnCamtasia.com.

Then you can go to the video replay of the webinar

by selecting this link.

For any questions on the content of the webinar, you may contact Lon Naylor or the others on the webinar by going to the ABOUT section in www.LearnCamtasia.com.

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Copyright (c) 2016, Lon Naylor of www.LearnCamtasia.com and Matrix Solutions Corporation. All rights reserved.