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296- Raising your Entrepreneur Services rates – pricing strategies


In this brief audio episode of The Struggling Entrepreneur Podcast Show, we deliver an audio narration of a blog post by Lisa R. Wells from the Virtual Assistant Trainer. We focus on this specific aspect of services from a VA to a principal or client or customer, as a great deal of VAs are solo-preneurs.

The name of the article from this blog post is:

Pricing Strategies – How to Charge More.

Pricing Strategies blogpost

Key concepts for ALL entrepreneurs may appear to be very basic, but many solo-preneurs fall victim to reduction of pricing due to offshore competition. They forget about these issues:

  • Personalization of services;
  • Customization of services;
  • Over-delivering to your customer / client /principal.


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Copyright (c) 2016, Lisa R Wells of All rights reserved.


295- Aspiring Entrepreneur builds on New Media Skills- Dean Haycox


The following episode is a repurposed episode from the podcast show called SKILLS IN SCREENCASTS AND PODCASTS. It is very related to the topic of a full-time ambulance personnel aspiring to become a full-time entrepreneur — and how a screencaster became a podcaster and improved his skills in New Media.

In this episode, we interview Dean Haycox, the screencaster who is providing free resources to aspiring and professional screencasters. He is based out of the UK (United Kingdom), but he delivers his message and resources worldwide via his web site.

Dean is the owner of — but the name is not totally descriptive, for it is really a blog that provides resources, show notes and the audio episodes of his audio podcast called SCREENCAST ACADEMY with Dean Haycox.


As you will hear in this audio interview, we cover Dean’s background — from logistics in the military to his full-time present job as an ambulance personnel. However, he has a passion for both geology and screencasting — and he recently launched his audio podcast on iTunes, with episode 11 as an interview with Matt Pierce of

In addition to some recommendations and tutorials, Dean also is making available his free pdf of 50 pages called THE SCREENCASTERS BLUEPRINT (a free 50-page guide to Video Marketing for Small Business Owners that describes How to successfully grow your business with video marketing).


Dean’s “magazine” has evolved into a resource site with show notes and audio episodes of his podcast, as well as a library of valuable resources in screencasting.

Slide3Dean has plans for creating offerings, services, products and membership sites for screencasting — although he stated very strongly that most of his content will be free to his listeners and viewers. He also aspires to be a presenter and participant in upcoming conferences and business shows (both in Europe and the US) that deal with New Media — especially screencasting and podcasting. We are certain that he will fulfill his mission soon of becoming a full-time screencaster and podcaster.

If you wish to contact Dean:

email:   Dean @  (to avoid spam)


contact page:


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Copyright (c) 2016, Matrix Solutions Corporation. All rights reserved.

294- How Screencast skills provide 8 different Entrepreneur deliverables

In this episode, we discuss the eight major deliverables that can be incorporated to create effective Screencasts. We also describe some major software programs and tools for creating and editing the screencasts. And finally, we discuss which programs we ourselves use and why, as well as how you can improve your business by being a subject matter expert, or by offering services in screencasting for hire.


Skills in Screencasts and Podcasts-2014

The first part reviews 8 different deliverables by creating screencasts:

1.  Synchronized screen capture — that is, audio and video (used quite a bit for software demos);

2. Full-motion videos — your created content (e.g., from amateur smart phone cameras or from more sophisticated cameras);

3. Documentaries, b-roll, or other videos and video clips;

4. Powerpoint (R) presentations with synchronized audio and video animations, etc.

5. Interactivity in training with quizzes, hotspots, links, etc.

6. Video effects and animations — e.g., callouts, zooms, pans, lower thirds, more movement animations, etc.

7. Audio segments, audio clips, music, sound effects, etc.

8. Tutorials for creating courses, training, education, eLearning, etc.


We also covered some tools like PowerPoint from Microsoft,(R) as well as SnagIt and Camtasia Studio from Techsmith(R).

And finally, we shared with you which platform, tools and recording/editing software we use, and why we feel they meet our needs for marketing, sales and creating courses. We take it one step further and describe for you how these additional skills can give you an entry into Services for screencasts, or how you can create a course as a subject matter expert and market/sell it yourself.

We lastly mention the program and membership site that can help you acquire those skills from

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Copyright (c) 2016, Matrix Solutions Corporation. All rights reserved.


293- Entrepreneur enters SERVICES business without advertising


In this episode, we deliver an interview with Gary Leland about his new offering of THE PODCAST REPAIRMAN — both from the point of view of the Entrepreneur (i.e., why and how he entered the market of Podcast services), as well as that of the Podcaster.

PodcastRepairmanAs you will hear in this audio episode, Entrepreneur Gary Leland has multiple businesses for which he had built up infrastructure to handle sales via eCommerce, tangible goods, wallpaper, etc.

However, as a podcaster for over 10 years, Gary has also built the infrastructure for creating web sites, creating content, and publishing podcasts and videos for the sports niche and for podcasting itself.

Now Gary has entered into the world of Podcast Services with his services offering of THE PODCAST REPAIRMAN— as well as a related field, that of web site services in development and maintenance.

But Gary is not having the typical large launch of internet marketers. He is delivering the PERSONAL TOUCH and one-on-one service to his customers. He is planning organic growth. How? Mainly referrals and word-of-mouth marketing. In fact, he is not promoting or advertising his Podcast Repairman offering to the masses, as he will deliver excellent quality to his customers.

Although this may defy some conventional wisdom for Entrepreneurs, as well as podcasters and internet marketers, Gary has already started the beginnings of a growing business for those aspiring podcasters who do not want to spend the time and effort to learn or perform the labor-intensive tasks of creating, publishing and delivering podcast shows and podcast episodes.

Gary LelandAnd Gary’s price-point is very competitive for the market he is serving. He can produce a podcast episode per week. So, for an average of 4 episodes per month, he charges to what amounts to $150 per episode — which extremely aggressive, especially with the quality that he will deliver.

Also, Gary is offering to waive the $295 set-up fee for each show if you mention to him the word “Fred.” You can hear this near the end of the interview.

You may contact Gary Leland, the PODCAST REPAIRMAN, at:

– web site:;

– phone:  817-476-0660

– or use any of the Social Media tools at

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Copyright (c) 2016, Matrix Solutions Corporation and Gary Leland of All rights reserved.

292 – Entrepreneurs can be killing their business with email


In this episode, we have an audio narration of a blogpost by Michele A. Scism from It is called

The 10 Ways You Are Killing Your Business with Email.

10 ways kill bus email web site

Understanding the possible pitfalls — and how to avoid them — are critical lessons learned from other entrepreneurs.

In this repurposed blog post, Michele Scism reviews 10 different ways that may be possible troubles for entrepreneurs.

You can review the written blog post at:


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Copyright (c) 2016, Michele A Scism and

291- Opportunity for Entrepreneurs – online video courses


This episode is from a presentation by entrepreneur Lon Naylor of and Also known in the industry as “Mr. LearnCamtasia,” Lon describes how online video training courses and tutorials can be a great opportunity for New Media Professionals — especially for Entrepreneurs who want to get into training videos and tutorials.

Skills in Screencasts and Podcasts-2014This content was taken from a webinar in which Lon Naylor was one of the presenters and instructors. This was not a sales pitch — in fact, this was delivered as a benefit for the Entrepreneur and New Media Community, and it was intended for those who were considering creating online video tutorials and training courses, but did not know if it was for them or where to start.

As you will hear in this audio episode, we have taken and delivered to you about 20 minutes of Lon’s content, in which he explains and describes:

– the benefits of video online courses and tutorials;

– the tools which an entrepreneur or New Media Professional will need to create professional courses (of course, he focuses on the recorder and editor product from TechSmith called Camtasia Studio);

– the requirements for creating the content for video online courses — especially for monetizing them; and

– the tools available for delivering the educational and training content of your courses to potential students.

NOTE: In the latter part of this audio episode, Lon describes some of the features that sets Camtasia Studio apart from other video tools which do not have built-in feature-rich multi-track editors. However, Lon does a very good job of describing in detail in audio what you would normally see on the screen, so that you can easily visualize and understand what he is explaining. Thus, it is not really necessary for you to view the video.

However, for those who wish to view the entire original 75-minute webinar in detail, there is a replay of the webinar available only for a very short time.

NOTE: you can get more out of the production of what was a free webinar by getting a free account at

Then you can go to the video replay of the webinar

by selecting this link.

For any questions on the content of the webinar, you may contact Lon Naylor or the others on the webinar by going to the ABOUT section in


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Copyright (c) 2016, Lon Naylor of and Matrix Solutions Corporation. All rights reserved.


290- Entrepreneur challenge- automated solutions via wizards and templates


In this episode of The Struggling Entrepreneur, we explore how the entrepreneur is under attack from automated systems, wizards, templates and programs that compete with the main revenue stream for the business–and some ways where a different business model can help the small business owner to survive.

And NOT A SINGLE PORTION OF THIS PODCAST WAS  created by any wizard, template or automated “solution” — it was all from the creativity, perspective and passion of the entrepreneur.


What should the entrepreneur consider as other business models that can help the business to survive the coming of new technology, templates, wizards, automated programs and competitive pressure with cheaper look-alike alternatives?

  • If the entrepreneur is engaged in podcasting or screencasting, then perhaps a different format could be the solution — especially in ushering the new format in slowly. For example, the PODCAST INTERVIEW show could be transformed into the format of a MONOLOGUE, where the creativity and perspective will deliver a greater and newer value than the cookie-cutter approach of standard interviews that look all alike and cannot be distinguished from any other interview show;
  • If the entrepreneur is engaged in internet marketing, then perhaps a different approach could be in training, education and tutorials — or even a membership site that delivers value of a different kind, such as knowledge, consultation and/or lessons learned that do NOT depend wholeheartedly on interviews;
  • If the entrepreneur is engaged in electronic solutions that can easily be copied or formed into templates, wizards or automated programs, then another business model that usually cannot be challenged is the CUSTOMIZED CONSULTING SERVICES. However, this solution is always price-sensitive and competitive and exposes the business much more so than the other.

So, as you will hear in this podcast audio episode, my own history of four different approaches to automated systems, tools, templates, wizards and programs (along with the customer’s naive EXPECTATIONS OF FORMATS) can deliver some lessons learned and hopefully give to you the signs of an approaching problem in the form of technology, fads, expectations and automation.

And finally, with the possibility of more malware concerns coming from the firms that produce malware solutions for web sites and podcasts, I deliver my farewell to my listeners and audience — just in case I have to finally declare my surrender to the rising costs of “security” to keep a podcast and web site available and not have to pay the malware solution providers from collecting nearly 20-times the cost of what I am presently paying now (even though it feels as if I am being driven out of business).

Thank you for your support, generosity and faithful listening to this show for the past 10 years.

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Copyright (c) 2016, Matrix Solutions Corporation. All rights reserved.

289- Answer to feedback question- Communication with others


In this episode of The Struggling Entrepreneur, we respond to questions that we have received as feedback to our podcast show — in particular, the question of:  How can you communicate effectively with others and be organized?


To answer this, we rely on content from another podcast show of premium content (sold from 2008-2012) from a premium podcast training show called GAIN CONTROL OF YOUR DAY.


The example is in the following link, which is a pdf document with 4 pages to highlight the methodology of executing effective communications with others:


PDF- example- comm with others


As you will hear in this audio episode, the five steps in the methodology are:

  • Brainstorm
  • Sequence
  • Execute communications and record/annotate items
  • Summarize
  • Time-Link(TM)

You can get more detail of the Communications with Others module (actually, Module 11B, which is episode 32 of Gain Control of Your Day — the podcast course).

If you want to know about Time-Linking and get instruction on how to use it effectively to make you more productive, you can go to Module 11C of the course, above.

NOTE: You can get the entire course for FREE at Here you can download:

  • all the audio mp3 instruction files
  • all the content pdfs
  • all the discussion guides with exercises (sometimes called “workbooks”
  • any and all other documentation for the 24 modules of what was once a 6-month course.

The course, above, starts on episode 15 and goes all the way to episode 60.


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Copyright (c) 2016, Matrix Solutions Corporation. Also, Gain Control of Your Day(TM), copyright (c) 2007-2016, Matrix Solutions Corporation. All rights reserved.




288- Entrepreneur dilemma- choose your customer for project engagement


One dilemma for the Entrepreneur is making the decision to engage — or NOT engage — with a prospect and create a customer or client relationship.


In this episode of The Struggling Entrepreneur podcast show, we discuss some of the thought processes and analysis points that an aspiring or recently-launched entrepreneur should consider when there is a possibility of turning a PROSPECT into a CUSTOMER or CLIENT.

As you will hear in this audio episode, we discuss very casually what topics need to be considered to get customers who can be nurtured and turned into

  • loyal customers
  • raving fans
  • customers who will refer you to other prospects
  • customers who will give great testimonials of your business
  • customers who give honest and respectful feedback.

Our discussion starts from selecting a SUSPECT, then pursuing a GENERAL PROSPECT or a REFERRED PROSPECT.

Some of the items you must determine are:

  • what type of prospect is this?
  • what strategy with this prospect will you follow at the prospect level — or even at the recent customer level?
  • what type of consultation or proof-of-concept terms and conditions will you have?
  • what type of communication do you have to finalize the expectations and requirements of the prospect as a customer?
  • what type of methods, documents, etc., will you have to build the RELATIONSHIP with the prospect from customer to loyal fan?
  • what are your criteria for determining whether to engage or not with a prospect?

The key items that are mentioned relate to the effort or work required, the client rates, the billing and invoicing issues, and the client payments (and history from billings).

And finally, an informal and casual description of a situation that I had becomes a case study in which I decided NOT to engage with an inquiring prospect.

Also, this audio episode mentions the use of tools such as a feasibility study, Business Plan, Scope of Work, Project Charter and Work-Breakdown-Schedule.

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Copyright (c) 2016, Matrix Solutions Corporation. All rights reserved.

287- Top 10 MYTHS of Business Plans for Startups


This is an episode of the Struggling Entrepreneur podcast show. It deals with debunking the top 10 Myths of Business Plans held by Solo-preneurs or startups. It is a full audio narration of a blog post by Terri Zwierzynski of


In addition, the premium 13-module training course called Finance for Startups has extensive information (including documents, audio episodes, screencast videos, forms, etc.) about BUSINESS PLANS FOR STARTUPS in its module 3.

finance for startups logo

(The logo for – the course)


As you will hear in this audio episode, each of the top 10 Myths about Business plans has its own rebuttal as a “Solo Entrepreneur Reality” section.

In addition, the narrator delivers some information from personal experience in creating a feasibility plan, with business plan software — and the results that he received from creating a written plan.


About the blog post author and content creator:

Terri Zwierzynski, MBA (UNC-Chapel Hill) became a corporate refugee in 2001, after 15 years of servitude employment. After her initial shock at being unemployed, she vowed to “never work for an idiot again!” and decided to be her own boss (and try to live up to that vow!) She launched in 2003 to provide a quality selection of online resources for building a Solo Entrepreneur business, from hand-picked, proven, truly Expert coaches, consultants, trainers and implimenters – mentors she personally trusts

You may go to this link to view the blog post online:


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Copyright (c) 2016, Terri Zwierzynski of Audio narration additional content from  Podcast music licensed from