Struggling Entreprenuer

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Struggling Entreprenuer

251- Summary of a niche-based Entrepreneur-specific conference: Podcast Movement

September 19th, 2014

A conference that was started by 4 podcasters and crowd-funded via Kickstarter took place from August 15-17, 2014, in Dallas, Texas. This was a conference specifically designed for podcasters as an audience, and sponsored by podcasters. The conference was called Podcast Movement.

PodcastMovement2014

We had talked about this venture in an earlier episode of this podcast series, and now we report to you about the results of this new conference series.

As you will hear in this audio episode, we analyze this conference as one that had a large community of  Entrepreneurs as the majority of attendees — many veteran successful small business owners, as well as aspiring Entrepreneurs whose passion is podcasting, and who sought to learn more about monetizing their podcasts.

Because this was the first conference of this type since 2008, it did get off to a slow start, as far as aggressive networking and self-community-building were concerned. But the passion and excitement of the community finally came about. And, like a fire-storm, it enveloped the entire audience to deliver a worthwhile experience that provided the following value (which were the objectives of a co-founder, Gary Leland):

- It was a great time where the attendee had a lot of fun; and

- It was an event that provided a lot of education where the attendee learned a lot about podcasting.

Also, you will see that this conference is already scheduled for August of 2015 for the second annual Podcast Movement.

We also get some feedback and stories from some of the veteran entrepreneurs, like Dave Jackson of The School of Podcasting, who have been in the podosphere space for the past 9 years.

Select this link to listen to the audio episode in a different window.

Copyright (c) 2014, Matrix Solutions Corporation. All rights reserved.

250- Entrepreneur opportunity in Screencasting for revenue streams- Lon Naylor

September 3rd, 2014
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In the past few years, bloggers have been encouraged to become podcasters and sharpen their skills in Podcasting, so that they can get their content out to larger audiences. Now, these same bloggers-podcasters are being encouraged to add SCREENCASTING to their current New Media skills. In this way, not only will they enlarge their reach and grow their audiences, but they can also have another means of generating revenue streams as screencasters.

We deliver an interview with Lon Naylor, known to many as “Mr. Learn Camtasia.” He is a professional content creator, with specialties in video and screencasting — especially with PowerPoint(R) and Camtasia Studio(R).

In this episode, Lon and Fred discuss the benefits, the value, the opportunities and the possibilities of monetization when New Media entrepreneurs gain the skills in both podcasting and screencasting. They even go into the environment for mobile apps.

Lon Naylor - success in screencastingAs you will hear in this audio episode, Lon describes the benefit of ‘repurposing your content’ — especially since the audio portion of your content creation has been done. Fred goes into the benefits of creating additional revenue streams and ultimately creating a mobile app derived from your current delivered in either a podcast or screencast.

In continuing with Lon Naylor’s practice of providing free and helpful resources, we will be delivering to you with each episode a tip, a hint, a brief tutorial that can help the screencaster and podcaster in the pursuit of gaining the additional skills needed to increase their portfolio, and therefore grow their audience in a new channel and platform.

You are highly encouraged to review, consume and listen to episode 2 and episode 3 of this podcast show of Skills in Screencasts and Podcasts. These episodes will give you a better idea of the ability to generate additional revenue streams with screencasting (for the podcaster), as well as a behind-the-scenes look to make a podcast for screencasters.

You may contact these podcast show co-hosts in these ways:

- For Lon Naylor, he can be reached at:

sites:  www.LearnCamtasia.com and ScreencastStudios.com

- For Fred Castaneda, he can be reached at:

sites:  www.PodcastReporter.com and www.StrugglingEntrepreneur.com.

- for electronic mail:

email:  ThePodcastReporter@gmail.com

and  SkillsInScreencastsAndPodcasts@gmail.com

 Select this link to listen to the audio episode in another window.

Copyright (C) 2014, Matrix Solutions corporation, Lon Naylor of screencaststudios.com and PodcastReporter.com. All rights reserved.

PowerPoint is a registered trademark of Microsoft Corporation. Camtasia Studio is a registered trademark of TechSmith Corporation. LearnCamtasia is a trademark of www.LearnCamtasia.com.

 

249- Business Plans — what are they and why do we need one?

August 27th, 2014
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We deliver an audio narration of a blogpost from Lisa Wells titled:  “What is a Business Plan and Why Do You Need One?”

Unlike other blog posts and podcast episodes, this one refers to the one-page business plan used by the author, Lisa Wells, that has served her well.  You may want to review this to see if this type of document can work for you and yur business.

Thus, you may not need the dreaded multi-page, detailed document that most startups have to create and submit to financial institutions or investors for funding to get the business started.

Contact information for Lisa Wells:

email:    Lisa@LisaRWells.com

web site:    http://www.LisaRWells.com

address:   Coast2Coast Business Support Solutions,  P.O. Box 113,  Lakeview, North Carolina 28350

Select this link to listen to the audio episode in another window.

Copyright (c) 2014, Matrix Solutions Corporation and Lisa Wells of virtualassistanttrainer.com and LisaRWells.com. All rights reserved.

248- Interview with Jonny Andrews at Podcasters conference

August 20th, 2014
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This is a repurposed episode originally published at the Podcast Reporter podcast show, in which we interview Jonny Andrews of AudienceHacker.com. The interview took place at the first annual Podcast Movement conference.

 PodcastMovement2014

We deliver an interview with Jonny Andrews, a first-time attendee to a Podcast event. On the first day of Podcast Movement conference, he shared with us his growth from published content (i.e., books to be read) into podcasting.

However, Jonny is no stranger to entrepreneurship or success in marketing and growing your audience. As you will hear in this podcast episode, he is getting a great deal of value from the Podcast Movement Conference.

He also has a relatively new podcast called “Audience Hacker”  at www.audiencehacker.com.

About Jonny Andrews:

Since discovering how to “hack” the publishing industry, Jonny Andrews has been known as the “go to guy” for author entrepreneurs when it comes to launching a successful business or books by growing their audience first.  His techniques for using “leveraged” publishing systems landed his personal book on the Kindle homepage feature for Business & Investing producing tens of thousands of downloads.  He has also propelled clients works to over 15,000 sales in their first week, hitting #10 on Amazon and #2 on the Wall Street Journal.  His systems have helped thousands create massive publishing successes in both fiction & nonfiction by the use of a simple but powerful 3 step “clarity hacking” process.

As you will hear in this audio interview, Jonny may be contemplating adding podcasters to his potential audience or client set.

Select this link to listen the audio episode in another window.

Copyright (c) 2014, Matrix Solutions Corporation. All rights reserved.

247- Concerns for Entrepreneurs with Joint Venture Partnerships

August 11th, 2014
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We deliver the audio narration of an article from www.biznik.com. This was written by Patty Soffer, a Business Strategist. The name of the article is:

“Don’t Throw the Partner Out with the Problem: 10 Solutions Found Inside Yourself.”

In this audio episode, we get ten internal solutions to controlling our emotions when either conflict or irritability occurs in the business landscape with our Joint Venture Partners — from “taking a deep breath to being grateful that you have each other and your business.”

In the article blog post, there is an image from Soul Seedlings with the quote given in the audio episode from Mother Teresa“If you judge people, you have no time to love them.”

There is a case study which we will examine in a later episode of The Struggling Entrepreneur, in which we shall see the story of a Joint Venture that did go very well. We will describe the elements that made up that Joint Venture and analyze the factors that delivered a good working relationship and a mutually friendly exit strategy.

Select this link to listen to the audio episode in a separate window.

Copyright (c) 2014, www.biznik.com and Patty Soffer.  All rights reserved.

246- Lisa Wells – 50 ways to get your time back

August 7th, 2014
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From an Entrepreneur who provides tools for the Virtual Assistant, Lisa Wells has a business at her web site www.Coast2Coastbusiness.com.

Lisa has put together a free ebook called 50 Ways I can save you money and give you your time back.
This audio episode is the audio narration of that publication, which you can get at the web site of www.coast2coastbusiness.com.

There are productivity savings in the action items and several sections that she delivers to entrepreneurs for tasks that can be delegated or outsourced to a virtual assistant. And that leaves the entrepreneur available to use the freed-up time for managing the business, creating the value — creating content, pursuing sales and customers and leads, and growing the venture.

Coast2CoastBusiness web site

In addition to this publication, Lisa Wells also provides an offering called the Business Finances Starter Kit. This package of electronic tools contains the following:

- Business Basics Checklist;

- Business Associates Information Form;

- Monthly Expense Checklist;

- Partnership checklist;

- Expense Budget Workbook;

- Income Snapshot Workbook;

- Travel Expense Workbook;

- Affiliate Income Tracking Workbooks;

- Goal-setting worksheets (using the SMART criteria);

- Profitability Analysis Worksheet;

- Expense Estimate Worksheet;

- Business Plan template.

This kit is a fee-based offering, and it can be purchased for the price of $19 US dollars at:

http://virtualassistanttrainer.com/product/business-finances-starter-kit/

Note: there is a lifetime update offer for purchasing the forms packages at:

http://www.virtualassistantforms.com/forms.

You can get the forms separately.

Here is the contact information for Lisa Wells:

email:  lisawells@coast2coastbusiness.com

web site:  www.coast2coastbusiness.com

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However, please note that, in the audio episode, we remind the audience of the free Personal Productivity Premium Seminar called GAIN CONTROL OF YOUR DAY at www.gaincontrolofyourday.com/podcast. This course is free for the listener–both the audio episodes (nearly 3GB worth) and the discussion guides (which are the workbooks) for the training, which was originally delivered as a 5-month course (of 25 modules, with multiple episodes in each module).

Select this link to listen to the audio episode.

Copyright (c) 2014, Matrix Solutions Corporation and Lisa Wells of www.coast2coastbusiness.com. All rights reserved.

245- Interview with Matt Paulson

July 31st, 2014
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Many books about Entrepreneurs and business will deliver the theory for creating and growing a successful enterprise. However, not all are based on life experiences from the author’s own journey — including success, as well as previous failures.

Matt Paulson is a success story, and his book contains 40 RULES for an aspiring entrepreneur to succeed in an internet business — rules gained from his own experiences, and delivered to others by his counsel and recommendations and consultation.

After several recent businesses that were successes(with plenty of failures and non-successful businesses during that time), Matt Paulson decided to describe from his own experiences some “rules” for creating and growing an Internet Business.

He packaged his experiences and his recommendations or “words of wisdom” in a book that launched on 21 July 2014. The name of this book is:

“40 Rules for Internet Business Success:  Escape the 9 to 5, Do the Work You Love, and Build a Profitable Online Business.”

For each of the 40 rules, Matt Provides actionable tasks and exercises for the practical application of each rule. Thus, it is not just theory, but also action.

40 Rules Cover FINAL

As you will hear in this audio episode, this book is filled with “gems” of experiences and “rules” that are what we call “keepers.” For instance, he states that you should NOT break the “supermarket rule.” That is, your business practices in managing relationships should never cause you to regret or avoid others because you have mishandled a situation or taken advantage of a joint venture partner or business associate. In other words, you should not do anything that would make you avoid this individual if you were to see him in a supermarket.

In addition, the end of the book contains one section in the appendix that was different than other books on the same subject. Like other works, the content of the 40 rules may leave you with a sense of emotion, euphoria, energy and excitement that would make you want to start your own business. But does this book, like so many others, leave you hanging like this?

Not at all. Not only are each of his 40 rules accompanied by ACTIONABLE tasks that he delivers, but at the end, he provides 40 BUSINESSES which you can start if you get the passion for starting your own business — but you may not know which business to pursue. In this appendix section, he delivers 40 business ideas to help you get started and practice being actionable.

There is also an audio book coming, and the book is available at www.amazon.com, as well as other places where books are sold in ebook format.

 

Select this link to listen to the audio episode.

Copyright (c) 2014, Matrix Solutions Corporation. All rights reserved.

244- From doing Infomercials to ConversionCast success — Tim Paige

July 24th, 2014
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From doing Infomercials, Tim Paige is a success story who overcame the financial burden that kept him in his day job of selling vacuum cleaners door-to-door.

Tim became a subject matter expert in the area of online marketing and converting leads to committing to a call-to-action (with the optimal action as a final sale of a product, service or other offering after the opt-in process).

Tim provides free deliverables that give an incentive for the online leads to respond to the call-to-action. This has been one of the tactics that has brought him the revenue and success story with Leadpages.

As you will hear in this audio episode, Tim’s deliverables provide an example for executing the strategies for getting the call-to-action completed and getting revenue from sales. For the aspiring entrepreneurs who want to become online marketers, this could be a good resource to examine and possibly follow — almost like a “template-like” approach.

In addition, his success in becoming a key podcaster that was invited to be on the stage for an industry conference is an example that can give confidence for aspiring entrepreneurs to reach the notoriety within the industry of the business for the Boomers.

Tim’s contact information is:

email ID:  tim@timthepaige.com

web site:  www.conversioncast.com

Select this link to listen to the audio episode.

Copyright (C) 2014, Matrix Solutions Corporation. All rights reserved.

243- Business Finances Starter Kit for Entrepreneurs – an overview

July 17th, 2014
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Select this link to listen to the audio episode.

 

SE_albumart300CFor the Struggling Entrepreneur, getting a tool kit that has the proper templates for creating the business, launching the business, then running and managing the business is critical — especially if the learning curve is very small and the cost is reasonable (i.e., not expensive).

This episode delivers an overview of a very inexpensive “tool kit” that is described as a BUSINESS FINANCES STARTER KIT.  This overview will be followed by a detailed evaluation in a later episode, along with a free pdf file that provides a checklist for focusing on the revenue-generating tasks to grow your business and to stay away from low-priority tasks and distractions.

As you will hear in this audio episode, there are 4 planning sheets, as well as the following forms in standard formats to assist you:

- Business Basics Checklist;

- Business Associates Information Form;

- Monthly Expense Checklist;

- Partnership checklist;

- Expense Budget Workbook;

- Income Snapshot Workbook;

- Travel Expense Workbook;

- Affiliate Income Tracking Workbooks;

- Goal-setting worksheets (using the SMART criteria);

- Profitability Analysis Worksheet;

- Expense Estimate Worksheet;

- Business Plan template.

As is stated in the audio episode, the starter kit can be purchased for the price of $19 US dollars at:

http://virtualassistanttrainer.com/product/business-finances-starter-kit/

 

Note: there is a lifetime update offer for purchasing the forms packages at:

http://www.virtualassistantforms.com/forms.

In the audio episode, it is also stated that you can get the forms separately.

In an agreement with the owner of www.coast2coastbusiness.com, Lisa Wells, we will be doing this evaluation over the next several weeks, and we will report to you in a future episode the results.

Thank you,

The Struggling Entrepreneur

 

 

Copyright (c) 2014, Matrix Solutions Corporation and Lisa Wells of www.coast2coastbusiness.com. All rights reserved. Published on this site with written permission from Lisa Wells.

242- 7 Tips for coining Titles – blogpost audio narration

July 13th, 2014
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Select this link to listen to the audio episode.

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For an Entrepreneur, a good TITLE for signature systems, products or programs is key for making the impact desired for attention, awareness and promotion — along with many other results. This blogpost delivers seven tips for “coining” such a lucrative title for these objectives.

The content includes suggestions and recommendations for the words that could make a difference in creating your TITLES.

The blogpost is by Angelique Rewers and was published in 2014 from the main web site of www.solo-e.com as an article.

This audio episode is repurposed as an audio narration from this article or post.

The bio of  the author is published at the end of the article. You can read the article itself in entirety, as well as the bio, at the following link of the blogpost:

http://www.solo-e.com/articles/marketing-essentials/niche/7-tips-for-coining-a-moneymaking-title-for-your-signature-system-product-or-program-9092.shtml

The resource mentioned in the article is the Emotional Marketing Value Headline Analyzer at:

http://www.aminstitute.com/headline

Copyright (c) 2014, Solo-E.com and Angelique Rewers (article content and bio), and Matrix Solutions Corporation (all non-article content). All rights reserved.

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