Many books about Entrepreneurs and business will deliver the theory for creating and growing a successful enterprise. However, not all are based on life experiences from the author’s own journey — including success, as well as previous failures.
Matt Paulson is a success story, and his book contains 40 RULES for an aspiring entrepreneur to succeed in an internet business — rules gained from his own experiences, and delivered to others by his counsel and recommendations and consultation.
After several recent businesses that were successes(with plenty of failures and non-successful businesses during that time), Matt Paulson decided to describe from his own experiences some “rules” for creating and growing an Internet Business.
He packaged his experiences and his recommendations or “words of wisdom” in a book that launched on 21 July 2014. The name of this book is:
For each of the 40 rules, Matt Provides actionable tasks and exercises for the practical application of each rule. Thus, it is not just theory, but also action.
As you will hear in this audio episode, this book is filled with “gems” of experiences and “rules” that are what we call “keepers.” For instance, he states that you should NOT break the “supermarket rule.” That is, your business practices in managing relationships should never cause you to regret or avoid others because you have mishandled a situation or taken advantage of a joint venture partner or business associate. In other words, you should not do anything that would make you avoid this individual if you were to see him in a supermarket.
In addition, the end of the book contains one section in the appendix that was different than other books on the same subject. Like other works, the content of the 40 rules may leave you with a sense of emotion, euphoria, energy and excitement that would make you want to start your own business. But does this book, like so many others, leave you hanging like this?
Not at all. Not only are each of his 40 rules accompanied by ACTIONABLE tasks that he delivers, but at the end, he provides 40 BUSINESSES which you can start if you get the passion for starting your own business — but you may not know which business to pursue. In this appendix section, he delivers 40 business ideas to help you get started and practice being actionable.
There is also an audio book coming, and the book is available at www.amazon.com, as well as other places where books are sold in ebook format.
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