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270- Differentiating your Brand and Business in a Saturated Market- case studies

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A major decision for most entrepreneurs is the one to enter a market that has a reputation of being “saturated.” The cause could be one of many reasons.

In this Bonus episode, we look into issues and concerns for the entrepreneur to either enter or continue in a saturated market — and we do so from real-life case studies of small businesses.

The first case study examines the risks and the suggested recommendations for looking at the product, service, offering or brand entry into a “saturated market.” These may include:

– confirming with research that you have a greater value offered to you target audience than what is currently available from competitors (again, a new added value at the right time, right place and right “formula”);

– confirming that there is an abundance mentality in the market to lower your risk of entry; and

– Your target audience belongs to a “niche” or “super-niche” of potentially loyal fans that have the NEED and WANT of what you are offering to deliver in value (or products, services or offerings or courses, etc.) and are passionate about the niche issues; or

– Your target audience is a proven one in the niche, and you may already have them as known followers for your current communications to them;

…and other factors.

Such is the case of the new course to be launched (along with its existing podcast show for creating awareness and exposure) that is called Podcasting for Screencasters.

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As part of this entrance into this saturated marketplace of podcasts that teach their target market how to podcast, you may find out more about the free webinar at:

http://www.podcastingforscreencasters.com/webinar

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The second case study concerns the decision to REMAIN in a market that is “saturated.” It is the 8-year old podcast show called The Struggling Entrepreneur — an interview-based show with entrepreneur guests, as well as other business content for the entrepreneur.

The reasons for continuing are given, and they include some of the following:

– You may already be getting great feedback and actions from your target audience, expressing their knowledge, their liking you and trusting you in various ways, especially communication with you;

– You may already have had some measure of “success” (which is defined differently for every entrepreneur) with your target audience, and your main objective would be to KEEP your current audience, while GROWING it with planned marketing strategy that turns into execution of a marketing plan for the marketing tactics; and

– Your objective may be to complete the path steps of

Subject Matter expert ==>

Problem-solver for your niche audience ==>

Trusted advisor with proof of reference sales ==>

THOUGHT LEADER for your target audience.

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We also highlighted certain “take-aways” from this episode, including:

– asking yourself  (with a documented proposed plan of executing the four steps to success)  how YOU can become a Thought Leader.

– Confirming what is your documented of measure of success; and

– Documenting a planned exit strategy with alternatives, in case you do not succeed in this saturated market within a planned period of time.

Finally, we did mention another show which we referenced —  it was Paul Colligan at www.ThePodcastReport.com.

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Copyright (c) 2015, Matrix Solutions Corporation. All rights reserved.

269- Essential Marketing Action Steps for Entrepreneurs

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In this episode, we deliver the audio narration of a blog post from Solo-E.com by Marty Marsh (who is at http://martymarsh.com).

The name of the blog post is:

5 Essential Marketing Action Steps.

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And here, Marty discusses his five essential steps:

1. Get clear about your primary marketing goals.

2. Know your ideal and perfect client (and also be clear about who is NOT your ideal client).

3. Know your core message points.

4. What is your lead generation strategy?

5. What is your client education process.

As you will hear in this audio episode, this original blog post has been repurposed into audio, and the attributions and links are included.

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Copyright (c) Marty Marsh at www.martymarsh.com. Original article published in April, 2015, at www.solo-e.com. All rights reserved.

268- Mega Business Conferences for the Entrepreneur – NAB and NMX

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This episode deals with an examination of the return on investment or ROI of attending a Mega Business Conference or Expo as an entrepreneur — and the seven major objectives that you may use to measure this.

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Using as a case-in-point the Mega Conference of the New Media Expo 2015 and the National Association of Broadcasters (NAB) show, we review these seven major objectives and situations of attending in person these joint events:

1.  Business Networking;

2.  Joint Ventures, Deals, Business Projects and Affiliates;

3.  Being a speaker or panelist at the event;

4.  Re-connecting with others (without pushing a business interest or agenda on them) for purposes of relationship-building and relationship-nurturing;

5.  Engaging in pre-launch activities or executing pre-launch plans;

6.  Getting education and/or training;

7.  Selling and promoting your service, offering or product.

We did not go over three other minor objectives, such as:

– exhibiting at the event;

– making a family vacation while at the event (either before- or after-the-event);

– enjoying the attractions and shows at the location (especially Las Vegas, Nevada).

We will be delivering some results of these objectives for us and for other entrepreneurs after the event in future podcast episodes.

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Copyright (c) 2015, Matrix Solutions Corporation. All rights reserved.

Facts about Who Makes the Best Entrepreneurs

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This episode is the audio narration of a blogpost (and an email sent to a subscription distribution list) by Michael Hyatt of www.michaelhyatt.com.

The topic is:  “Who Makes the Best Entrepreneurs? It’s Not Who You Think: Why I’m Putting My Money on the Older Horse.”

As you will hear in this audio episode, Michael Hyatt discovers from research findings that the largest part of successful entrepreneurs are those with age, experience, knowledge, wisdom, lessons learned, some self-funding resources and disciplinary qualities found in those who are over 40 (and many who are over 50) — and not the  “whiz kids” with a bright idea (he gives Bill Gates as one example).

In the blogpost and article, Michael Hyatt mentions RESOURCES as the key ingredient for building a foundation for success — and these resources include 4 types of CAPITAL:

– Life Capital

– Intellectual Capital

– Social Capital

and

– Financial Capital

So if you are an aspiring entrepreneur who is mature in age, experience, knowledge, discipline and human relationships (the type of capital that the younger set of would-be entrepreneurs are lacking), then you are the cream of the crop for becoming the next set of successful entrepreneurs.

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Copyright (c) 2015, Matrix Solutions Corporation and Michael Hyatt of www.michaelhyatt.com.   All rights reserved.

266- Anatomy of a successful Joint Venture Partnership serving a targeted niche

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This episode has 3 individual entrepreneurs in a single interview, so that we can learn about the lessons learned in this live case study where we review the anatomy of a successful Joint Venture / partnership. The joint venture partners are D’Vorah Lansky and Doug Foresta, and their venture started with the 30-Day Podcasting Challenge, and their web site for the podcast is Podcasting Success Secrets.

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This was a venture that targeted the authors and entrepreneurs with a non-judgmental and non-intimidating environment to get their message published.

Less than a year old, this venture has many programs within it. One such program is called The Podcast Club.

The attached pdf document will give you an overview of the features, benefits and programs of this venture for the intended audiences of authors and entrepreneurs.

Select this link to view the PDF DOCUMENT “About the PODCAST CLUB.”

As you will hear in this audio episode, we explore:

– how they met and became JV partners;

– how they began their planning and conducted their research for their target audience(s);

– how they planned the potential programs of their new venture — including podcasts, membership site, premium content, interactive calls and webinars, mastermind groups — and more;

– how their podcast became a key piece of their venture (since they were both podcasters).

We also get a quick peek at their future plans for growth and directions for this venture.

Now, in full disclosure, I have been interviewed by each of these two individuals for 2 separate podcast shows in the past. But in this episode, they are the interviewees over the Skype network.

They also deliver the lessons learned and their challenges in starting this venture less than a year ago. From what they mention in the discussion, they seemed to have discovered a strong niche that is hungry for the content and programs that they are delivering. And so far, their venture has met or exceeded its financial goals.

If you wish to become a member of their program, they are offering a special discount to any of our listeners that mention to them that they heard about their venture on this podcast episode.

For more information, you may contact via email at:

Dvorah@podcastingsuccesssecrets.com

or

doug@coachzing.com

or go to the web site of:

www.PodcastingSuccessSecrets.com (for the podcast)

or

http://podcastingsuccesssecrets.com/30-day-podcasting-challenge-info/

(for the 30-day Podcasting Challenge)

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Copyright (c) 2015, Matrix Solutions Corporation and D’Vorah Lansky and Doug Foresta. All rights reserved.

265- Next episode: An anatomy of a successful Joint Venture for 2 entrepreneurs – and thanks to our listeners

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We would like to thank you for your patience during the bit of trouble that we had on our web hosting site.

We believe that the problems have been resolved, and we wanted to let you know that we are going to publish an interview in the next few days about the journey taken by two successful entrepreneurs who have teamed up together to form a JOINT VENTURE.

We will explore this successful type of partnership — how they met, how they began their planning, how they researched their audience and the potential of this new venture (including podcasts, but also with a membership site and plans for a mastermind group and other programs, etc.). We will also get a peek at their plans for the future growth of this venture.

I have been interviewed by each of these two individuals who will be the interviewees of the next episode — that’s right, we shall have 3 people on the interview Skype call, so that you can get all the details from them about the lessons learned that they have discovered as they planned, launched and executed a successful site and program that services a niche that is hungry for the value that they deliver.

Until we post that episode, thank you to all our listeners for your patience while we have addressed the problems of web sites on the internet due to the malice of others.

Sincerely,

Struggling Entrepreneur web site

(a free podcast show serving you since 2007)

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Copyright (c) 2015, Matrix Solutions Corporation. All rights reserved.

263- New Platform for Entrepreneurs for marketing – Screencast Pro

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In this audio episode, we repurpose content of an episode of the podcast show called Skills In Screencasts and Podcasts.

We deliver a discussion with Lon Naylor about a new offering and program called Screencast Pro.

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This offering could be a great one for either aspiring or current Startup owners and Entrepreneurs who wish to extend their skills to increase their audience and customers via the publication of SCREENCASTS.

The key date and times are:  24 February 2015, at 9:00 a.m. Eastern for early-bird content), as well as 11:00 am Eastern (for CART).

ScreencastPro cart date

As you will hear in this audio episode, Lon describes:

– the origin and development of this program with his joint venture partner, Joey Xoto;

– the pre-launch and launch activities (with the CART availability on 24 February 2015) including 3 videos as pre-launch content;

– the inclusion of free resources, hints, tips, tricks and templates that allow an aspiring screencaster, Internet Marketer, Entrepreneur or Podcaster or New Media professional to use the templates and deliver effective screencasts very quickly;

– the availability of a membership site where continuing templates, discussions, demos and other added value content will be available to those who purchase the offering; and

– much more (hint:: go to episode 19 of this podcast show for a detailed look at some pre-launch videos about the benefits of Screencast Pro).

For more information (until the actual CART availability and launch of the offering),  select the link, below:

http://www.screencastpro.net

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Or, if you wish to see the pre-launch videos (there are 3) prior to the CART-date availability, select this link:

http://www.screencastpro.co/coming/

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Copyright (c) 2015, Lon Naylor and Joey Xoto of screencastpro.net. All rights reserved.

262- Entrepreneur finds value in Online Conference aka Virtual Event

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This is a repurposed audio episode from the podcast show called Podcast Reporter at www.PodcastReporter.com.

This is of value to those who wish to pursue podcasting, as it is a virtual event — that is an online conference via the Internet. There was no travel involved. And there were 6 evenings of 2 presentations each by speakers who delivered their content online — as well as a promise to have materials, slides, audio mp3 files, video replay and chatroom transcripts.

In this audio episode, we deliver a review of the Business Podcaster Summit online conference — aka a Virtual Event — for podcasters who want to establish podcasting as a business or take their podcasts to the next level in monetization or profit strategies.

As you will hear in this audio episode, this virtual event took place during the last two weeks of January, 2015. With a dozen sessions delivered by speakers chosen by two of the folks that started Podcast Movement (the conference), the topics ranged from Building Podcast Communities and Creating Mailing lists via Podcasting to Crowdfunding — and more.

I myself attended the conference online during the live presentations. I tried to get some of the materials, slides and download the audio episode and chatroom transcripts — although some of these were not readily available, even after a few days of the live session.

Overall, I feel that the summit provided great value to those who could not attend the previous Podcast Movement conference (or get the content from the virtual ticket) — as most of these selected speakers also spoke at the August, 2014, conference (many times with the same or related presentation). In fact, this review highlights what I considered the top 3 sessions.

Of course, even though there were only 12 sessions of 50 to 60 minutes each, an attendee always wishes that there had been more sessions — especially from well-known business successes and thought leaders with monetization in podcasting, such as Paul Colligan, Daniel J Lewis and others (whose absence was considerably noticed by experienced podcasters).

Indeed, for those who could not attend the live sessions, the replays have a web page for those paying customers — and as soon as they are available, they will add more value to the podcasters who want to consume the content from this virtual event.

It will be interesting to see the content and sessions from the upcoming Podcast Movement 2015 conference and the subsequent Business Podcaster Summit.

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Copyright (c) 2015, Matrix Solutions Corporation. All rights reserved.

261- Entrepreneur Paul Colligan finds success in Content Creation and delivery

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This audio episode of PODCAST REPORTER delivers the final installment episode of the mini-series that we have started in mid-year 2015, in which we interview those who were the early podcasters (who started podcasting in 2004 and 2005). In addition, this episode will be repurposed in other podcast shows (e.g., Struggling Entrepreneur, Boomers for Startups and Skills in Screencasts and Podcasts). This is following the method of ISYOT (“I see you out there”) that is mentioned during the interview.

Top among these early podcasters is Paul Colligan — someone who is not only a subject matter expert, but also a published author, public speaker, course-creator and educator, problem-solver, a trusted advisor, a thought leader, a visionary and luminary, as well as a pundit for the New Media space — including podcasting, videocasting (especially YouTube(R)) and other New Media content creation and delivery systems.

Paul has also been a mentor for various podcasters — including myself for the last 9 years.

Paul Colligan - public speaker As you will hear in this audio episode, Paul discusses his entry in 2004-2005 into the Podcasting space and the New Media Environment and his direction in making a business in this arena of content creation and delivery. He has never lost sight of “following your customers and delivering your MESSAGE” (i.e., content) to them in whatever channel or delivery method of consumption that they choose.

As a published author for both Podcasting and YouTube strategies, Paul is now working on his latest book titled–

How to Podcast: Broadcast Your Message in 4 Simple Steps to the World of Smartphones, Connected Cars, Tablets and more — Even if you don’t really know what Podcasting is.

Paul-Colligan-book-for-2015-2014-12-20_13-23-16This book is scheduled for launch in February-March of 2015 and will be a different type of writing than just a lot of technical hardware and software specifications and recommendations (which can become obsolete very quickly). Paul describes the purpose for his book and his unique style and content that it will contain — including some contributions from key podcasters with their stories of how they podcast. Also, Paul discusses the wealth of bonus material that will come with the book (which is worth a great deal, as they are current offerings today that will be available with the book). In addition, pre-orders are being accepted for those interested in getting a copy of it immediately upon availability in whatever format they choose from this link at amazon.com:

http://www.amazon.com/How-Podcast-Broadcast-Smartphones-Podcasting-ebook/dp/B00Q5V25RE/ref=sr_1_1?ie=UTF8&qid=1422013566&sr=8-1&keywords=Paul+colligan+How+to+Podcast.

Paul also gives his ideas of podcasting in terms of whether it is an industry or just a community or just a vehicle for delivery.

And finally, Paul describes his current 2 podcast shows: The Podcast Report and Thinking Out Loud.

Paul’s information can be found at: http://www.PaulColligan.com

and speaking engagements can be booked at (503) 822-3486.

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Copyright (c) 2015, Matrix Solutions Corporation and Paul Colligan of www.PaulColligan.com. All rights reserved.