Struggling Entrepreneur

 

 58- video syndication with TubeMogul for the Entrepreneur [12:48m]: Play Now | Play in Popup | Download

In this episode of the Struggling Entrepreneur, we continue to bring you information on products and services from the announcements in the exhibit hall on the show floor of the New Media Expo.

Here, syndication is a tactic that an Entrepreneur will need to include in the firm’s marketing mix. How this differs from what the large enterprises and corporations do in their marketing is highlighted in the area of video content and creation for marketing your own brand.

In our earlier episode number 53 of The Struggling Entrepreneur, we interviewed Brett Wilson, the co-founder and CEO of TubeMogul– but the focus was on his own personal challenges in launching his latest entrepreneurial venture and his future for the firm. Here, we now focus on TubeMogul itself–and what a free account for video syndication can mean for the small business owner. We cover this in an interview with Mark Rotblat, who is the VP of Marketing and Business Development, with TubeMogul.

The free account that is available from TubeMogul can be attractive for the small business owner that wants to include video content as part of the marketing plan and to take advantage of extending the brand’s reach.

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