63A- Does Social Media Marketing Matter? -Bonus episode
October 8th, 2008
Peter Kim discussion: Does Social Media Marketing Matter? [34:07m]: Play Now | Play in Popup | DownloadIn this episode of The Struggling Entrepreneur, we address a common question that is recently asked by small business owners and entrepreneurs about the trend toward the tools and the buzz-words of SOCIAL MEDIA.
In the marketing environment for the entrepreneur, it is imperative that the relevancy of Social Media be understood. This 29-minute session was led by Peter Kim, a former Forrester analyst, in a discussion of the Social Media Breakfast meeting in October, 2008, in which he tries to address the question:
Social Media Marketing: Does it matter?
[Note: this is a bonus episode, because it addresses a burning issue that is often misunderstood by entrepreneurs, but the buzz-words of Social Media can create some confusion that needs clarification. We hope that you will find it of value]
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