In this episode of The Struggling Entrepreneur, we interview Karen Kreps of www.netingenuity.com. Karen has struggled in the world of online media from the early days of dial-up Internet access applications, but she has become a Best-Selling Author and is now moving into the Social Media space to provide her customers not only the best in web design, copyrighting and web presence–but to imiplement web-based social media presence on her customers’ web sites.
In this interview, Karen describes her struggles to become a successful entrepreneur in the difficult world of traditional media, then online media. She also shares with us her successful key strengths and traits which can also help other entrepreneurs in today’s rapidly changing landscape of social media.
How does Karen do this? What is a key competitive differential advantage for her?…
Karen Kreps enables other people’s success by helping them communicate clearly. She clarifies, organizes and presents their ideas in ways that eloquently express their messages. She gives them the right words, with appropriate style and proper grammar, and she helps them communicate their vision using interactive technology. Karen finds ways to use the Web that compel others to work with them. She also finds a way to be available to her customers — always, whether on weekends or evenings, etc. And in today’s fast-paced enviroment where attention and time are in short supply, this gives her an additional advantage by providing this added value to her customers.
Karen has also written a book on the topic of couples and their relationships. It is titled Intimacies (see image below), and she includes real-life stories to spark conversation and experimentation to help couples appreciate and improve the intimacy in their relationship with each other.
You can find out more about her book at www.TrueIntimacies.com. In a promotional book-marker that she gave to me, I noticed that the creative (and appropriate) tag-line for this work is “Take this book to bed with you.”
She has also written a best-selling book called The 60-Day Diet Diary (published by Dell, 1982). It sold over 250,000 copies and was listed as a best-selling Trade Paperback for one week by the New York Times and for six weeks by B. Dalton Bookseller.
In addition, Karen belongs to numerous organizations and groups, as you can see from her web site. She also has book-signing campaigns at various bookstores, which adds to her notoriety as a best-selling author. It also helps in the promotion for her business, Net Ingenuity.
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