Struggling Entrepreneur

 

 70- Chris Heuer, founder of the Social Media Club Chapters [1:01:19m]: Play Now | Play in Popup | Download

In this episode of The Struggling Entrepreneur, we bring a detailed account of entrepreneurial success from someone who is using a different business model to reach his objectives.

Chris Heuer had the technical background and expertise, as well as experience in managing both Technical Businesses in the Private Sector and the Public Sector (e.g., the US Mint). However, he chose to pursue a passion of his — Social Media and communication.

By creating the foundation of the Social Media Club chapters and developing this idea into a growing fever of new chapters springing up in the US and overseas, Chris Heuer has seen his revenue model come from his expertise in delivering value to Enterprises to form their social media strategies, while working on the promotion of the chapters.

This new business model of funding the business via customer engagements while promoting the passion is a success story that can serve as an interesting case study for us today.

This interview was recorded inbetween sessions at a conference in which Chris was presenting (the NCDD, the National Coalition of Dialogue and Deliberation).

Chis has a web site of http://www.chrisheuer.com.

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