74- CFO Helps Startup Entrepreneurs with biggest challenge
December 17th, 2008
In this episode of The Struggling Entrepreneur, we interview a small business owner and consultant in financial matters that help startup entrepreneurs. Chris Benjamin calls himself The Rogue CFO — no, not “rogue” in the sense of negativity or scoundrel, but in the positive sense of a wandering CFO. That is correct–he wanders into your business to help you avoid the financial pitfalls (and he will even be a temporary CFO, if you need), and then he will depart at the appropriate time: when your business is stable.
In this interview with Chris Benjamin, we see an entrepreneur who is motivated, passionate about the world of finance and business plans that help other aspiring entrepreneurs. He assists them with the correct and necessary tools to launch their business successfully, and then keep the business going well financially–especially when he is in the role of a CFO.
As you will see, Chris exploits his strengths in the area of funding, finance and business planning–but yet, he has had to go down the road of a solo entrepreneur, and thus has had to do the sales, the marketing, the promotion, the networking, the service and support and all else that goes into providing the value to his customers.
What is particularly interesting is the list of the free resources that he provides in his web site and blog. Among them are:
- A Primer for Raising Capital;
- The Path to Launching a Successful Startup;
- Why You Don’t Need a full-time CFO; and
- White Papers on Valuation and Financial Projections for the startups and entrepreneurs.
The above deliverables are easily located in his blog and web site, which are simply done and easy in which to navigate.
With the enthusiasm, passion, culture and affinity with other startup entrepreneurs, it is easy to see how Chris has obtained plenty of referrals through word-of-mouth marketing to grow his business.
The lessons learned and “words of wisdom” he gives during this interview are gems that are simple, yet crucial, for the entrepreneur’s success. He also gives us his direction of how he can outsource those areas in which he is not as strong as his passion–financial success for the entrepreneur.
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