Struggling Entreprenuer » 2009 » March

My title page contents

Struggling Entreprenuer

85- Multiple Roads as an Entrepreneur- with Eddie Herrera

March 30th, 2009

[display_podcast]

In this episode of The Struggling Entrepreneur, Eddie Herrera describes for us the alternatives available to those who wish to start into business for themselves:

- As a Small Business Owner or Entrepreneur;

- As a Consultant (who would also be an entrepreneur) who is focusing on providing services to clients in various industries for a fee through engagements;

- As a Franchisee  (and possibly an eventual franchisor) that would take less risk.

In this audio podcast, you will follow the discussion as Eddie relates his entrepreneurial path for all of his professional life. What is interesting is that he took the “unusual” path (at that time period) of going into business for himself after he received his MBA from the Harvard Business School–something that was almost unheard of, as most graduates were “expected” to go into the management and executive ranks of Big Business or Multinational Corporations.

Eddie now provides a great service in consulting with those individuals who were professionals in the private sector or public sector and have recently found themselves without a job during this economic downturn. He has been deluged with the amount of seasoned professionals whom he deals with and assists them with questions about going into business on their own–and he sees his near term future with this consulting firm for which he is on retainer.

With decades of experience and success stories, Eddie Herrera provides food for thought. He warns the individual who may not have a job right now that starting an entrepreneurial venture is something that one should not feel forced into, just because jobs are not available currently. The risk aversion factor–as well as the passion for creating your own business–are just a few of the criteria that one should consider carefully and evaluate before venturing into the world of entrepreneurship, whether it is as a small business owner or consultant or franchisee.

We thank Eddie Herrera for his words of experience and we look forward to interviewing him again in the near future. In the meantime, Eddie has offered to answer any well thought-out questions from the audience. You may contact him at:

hherrera003 @ satx.rr.com

[note: separation by spaces done to prevent spam] .

The Struggling Entrepreneur

Copyright (c) 2009, Matrix Solutions Corporation. All Rights Reserved.

84A- Ian Gordon – The StartupDaddy

March 25th, 2009

[display_podcast]

In this episode of The Struggling Entrepreneur, we interview Ian Gordon, who is known as The Startup Daddy.

Ian is starting his own business by helping young fathers become small business owners, so that they may change their lives for the better by being their own masters of their entrepreneurial  aspirations.

Startup Daddy banner and logo

As you will hear in this audio episode, Ian is starting to create and publish podcasts in a series for free, companion episodes for his brand and his business.

Copyright (c) 2009, Matrix Solutions Corporation. All Rights Reserved.

84- How MEETUP helps Entrepreneurs- “Community-in-a-box”

March 18th, 2009

[display_podcast]

In this episode of The Struggling Entrepreneur, we interview Andres Glusman, who is the Vice-President of Insights and Strategy for the organization of Meetup.com.

Andres Glusman of Meetup.com

Andres took a few minutes to speak with us to discuss how the Meetup.com facility can be a helpful tool for the small business owner and entrepreneur. Andres was committed to be at another session during the Austin SXSW (South by Southwest) conference for INTERACTIVE portion (i.e., web-based and internet-based electronic themes–which is in addition to the Film and Music portions) of the conference.

In this audio episode, you will see how an entrepreneur can grow a community (or audience) within the local area for sessions of in-person meetings via the Meetup.com facility. The infrastructure comes with prepared tools for scheduling meetings, sending out email to potential members, managing the membership, getting feedback–and even conducting message boards, etc.

Although Andres does not want to call it a “blogging platform,” one of the representative organizers as the meeting for meetup organizers in Austin did describe the online service as just that.

One key feature that is important to note: the email ids of the membership are NEVER compromised, as the organizer or assistant organizers do not have access to the individuals’ email IDs. Thus, an individual may join a group, receive email from the group for notices of meetings, etc. But the individual may leave the group at any time, and no one will ever have access to the individual’s email ID. This type of restricted access protects the privacy of the membership.

In addition to new features, the meetup.com facility now can assist the entrepreneur with charging for dues, so that the small fee for using the service can be incidentally passed on to the membership, if that is desired by the organizers.

Copyright (c) 2009, Matrix Solutions Corporation. All Rights Reserved.

83- Experienced Entrepreneur and Business Attorney- Adrian Dayton

March 10th, 2009

[display_podcast]

In this episode of The Struggling Entrepreneur, we present an interview with Adrian Dayton, who is a current practicing attorney in the field of Corporate Law. However, Adrian has also been an entrepreneur on his own account prior to his study of law and his recent entry into his career in the legal field. Adrian has had success in several industries, especially in negotiating big deals since 2001 with Asian offshore firms.

However, as you will hear in this audio episode, Adrian’s passion is in Sales — which he clearly states is one of the most important skill sets for the Entrepreneur. In addition, the old values that help to create and sustain successful businesses have made him create the equivalent of his own “mastermind group.” Couple this with a book that he is writing to highlight these themes, Adrian now finds himself as a soon-t0-be author for extolling the system and process steps of returning to the true virtues:

Return to Virtues - web site

With his legal career and occupation to enhance his business and economic skills, Adrian seems well positioned to keep on networking, investigating, and pursuing the “right opportunity” that he will follow as an entrepreneur. His target will be when, as he stated, he will be the one to make the mega-million-dollar deals and be a successful small business owner once again–but this time, controlling his own destiny.

Adrian Dayton

This does not, however, deter Adrian from enjoying his life with his family (and prevents him from being totally consumed by the legal career or the small business world).

Adrian Dayton - lawyer, entrepreneur, author and family man

One last item to note is that Adrian’s legal practice allows him to help other entrepreneurs in setting up their legal entities as they venture into the small business ownership arena. Adrian offers a free consultation to help the aspiring entrepreneur ask the few burning legal questions and understand the choices and directions, especially since they are burdened with capitalization.Adrian can be reached at:

atdayton @ gmail.com  [to prevent spamming]

or on twitter with his handle of @adriandayton.

Copyright (C) 2009, Matrix Solutions Corporation. All Rights Reserved.

82- Successful Referral Marketing for the Entrepreneur

March 6th, 2009

[display_podcast]

In this episode of The Struggling Entrpreneur podcast series, we interview Mike Coy, the head of the Referral Institute of Austin–a training firm that helps Entrpreneurs and Small Business Owners to understand, learn and internalize the tactics, tips and steps of successful referral marketing and word-of-mouth marketing.

Referral Institute of AustinIn this audio episode, you will see how Mike describes the pitfalls of the recently-launched entrepreneur when this new small business owner tries to SELL to a client in desperation (mainly due to financial pressures). Obviously, the client’s reaction is lukewarm, at best–because, as Mike points out, no one wants to be sold to.

Instead, Mike explains how the buying process for a client is made easier for the entrepreneur when Referral Marketing is used properly–and then, the customer or client becomes your biggest evangelist, promoter and inside salesman. See how Mike explains how a customer wants to buy from a trusted source–that is, from a referral.

Mike’s prior successful experience in other areas such as real estate magazine sales–as well as insurance– demonstrate that just knowing how to “address objections” is not enough any more in today’s competitive market to help you make your sales objectives.

The training course that Mike describes has a proven track record of helping the entrpreneur get on the correct path of increasing clients, increasing leads, increasing sales and increasing satisfied and delighted customers (who then become your best “sales force” for your business).

We apologize for the ambient noise, but this interview was conducted on the show floor of a recent Entrepreneur Expo in the downtown Austin area.

Copyright (c) 2009, Matrix Solutions Corporation. All Rights Reserved.