89A- Why an Entrepreneur HAS to engage in Social Media
May 6th, 2009
89A - Why Entrepreneurs have to engage in Social Media [11:17m]: Play Now | Play in Popup | DownloadIn this bonus episode of The Struggling Entrepreneur, we narrate a blog post from A Smart Bear. This post goes to the heart of an issue that is still plaguing the Small Business Owners and Entrepreneurs today — Why do we have to engage in Social Media, even if we don’t want to?
Jason Cohen, the author of the article and the founder of Smart Bear Software, compares in this blog post the environment today to that of the 1990’s, when the Internet was a frontier and the urgency was to publish a web site for the small business owner.
In short: today, you may be able to publish your web site, but you will still be invisible to the world. What you will need is Social Media to give you the presence, exposure and visibility that your business will need.
In this audio episode, Jason Cohen provides several examples of success stories that used Social Media to enhance their business (both in revenue and customer relations)– from Rubbermaid to Zappos.
As you will hear from this podcast episode narration of this blog post, the many tools that are used by different businesses can help them to become the vanguard in success within their industry. And finally, Jason asks:
“Why not join the conversation?”
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