Struggling Entrepreneur

 

 106- Why a good marketing plan is critical for the entrepreneur [46:03m]: Play Now | Play in Popup | Download

In this episode of The Struggling Entrepreneur, our guest Entrepreneur, Jay Ehret of The Marketing Spot, describes for us why having a good small business marketing plan is a critical success factor for the entrepreneur–and how it can save money.

For this expertise, we turn to Jay Ehret, an Entrepreneur of 7 years himself, who has his own small business called The Marketing Spot. Jay is a podcaster, speaker, consultant, instructor and coach to other small businesses and startups to provide help in creating–and implementing–marketing plans. Jay first tells us what marketing for the small business really consists of–and it is more than what the majority of small business owners think it is  [Yes, more than brochures, advertising, public relations, etc–what is commonly referred to as “marcomm” or Marketing Communications].

As you will hear in this audio interview, Jay describes the four main elements that small business owners need to focus on to prepare a marketing plan:

1. Branding

2.Customer Experience

3. Conversation (i.e., Word of Mouth Marketing)

4. Promotion and Advertising

What is remarkable is that Jay offers for FREE the content, materials and worksheets that deliver to you the concepts of these elements to help you put together your marketing plan. This free content is available from his blog, the marketing spot.

This is remarkable, because many of the Internet Marketers  today are charging–and getting–hundreds (if not thousands) of dollars from small business owners just to get the same content in either binders, CDs, DVDs, downloadable audio and video media, etc.

In Jay’s case, you can decide to implement the plan by yourself or get some assistance to ensure its success.

Jay also has a FREE podcast on iTunes(R), or you can visit his web site to get the episodes at http://www.themarketingspotblog.com. This podcast is called POWER TO THE SMALL BUSINESS. He interviews top minds in small business marketing, as well as some interviews with other entrepreneurs.

We thank Jay for his insight and perspective for the entrepreneur, and for reminding us that a good marketing plan is critical for success–just as is having a good plan in dealing with finance for startups.

If you wish to reach Jay Ehret, his contact information is on the web page of:

http://www.themarketingspot.com/about/

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