117- Social Commerce and what it means to the Entrepreneur
February 16th, 2010
117- Social Commerce- what it means to an entrepreneur [22:49m]: Play Now | Play in Popup | DownloadIn this episode of The Struggling Entrepreneur, we go beyond the hype and buzz of the terms “Social Media” and deliver a candid meaning of what is taking place by using SOCIAL COMMERCE–and what this means to the small business owner and Entrepreneur.
We get the description of this program that uses Social Media tools, networks and applications in order to deliver business results to the firm–and not just socializing with others.
Bazaarvoice is a firm with experienced entrepreneurs and business owners–as well as from enterprises–that has a mission of “helping all types of businesses capture, display, share, and analyze customer conversations online. A combination of technology and personalized services help brands build online communities that drive measureable business goals, therefore making it easy for you to let your customers share opinions, knowledge, and experiences.”
Thus, our examination of this business-based commerce.
This new area of business-oriented social media development for the areas of transactions and trade add to what Sales VP Michael Osborne of Bazaarvoice describes as part of the phenomenon of “Social Commerce.”
While it is highly encouraged for entrepreneurs to know about social media and its tools, networks and applications, the area of social commerce appears to be a necessity for doing business in the 21st Century.
In this audio episode, you will hear Michael Osborne address a meeting of the Social Media Club of Austin about the topic of Social Commerce–including the benefits to some its customers and how it can help the business.
For any questions about the presentation, you may reach Michael Osborne at
http://www.twitter.com/osborneosborne.
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