In this episode of The Struggling Entrepreneur, we deliver the next installment of the program for evaluation of the Apple(R) iPad(R) which is called PROJECT iPAD-DAY ONE. We investigate the iPad as a useful tool for Entrepreneurs on the go (i.e., “travelling entrepreneurs”), as the MOBILE environment lends itself to show off this device where it really shines.
As one “Apple-Fan-Boy”, Rob Walch (who has a podcast on iTunes(R) called Today in iPhone, iPad and iPod Touch), stated in one of his episodes, he sees a great use in using the iPad to READ articles, books and review web sites while he is resting in bed (after perhaps having watched some TV). This, he says, he can do before he retires for the evening–and without disturbing his spouse.
Well, for the traveling entrepreneur, this is one of the greatest uses of the iPad.
If you have had to live out of your suitcase (as I had to do for almost 26 years during my career in Corporate America), then the hassles of traveling become all to familiar–the airports all look the same; the cabs all feel the same; the restaurant food all tastes the same; the central city skyscrapers all look the same; the office conference rooms all look the same; and the hotels and its rooms all give the same experience.
The latter delivers television and fee-based programming, but this, too, becomes very boring and routine. Except for news, traffic and weather, the “idiot-box” (aka television) becomes just another amenity in the hotel room.
However, with wi-fi enabled lodging, now the iPad can deliver some productivity for business and personal management, as well as entertainment, leisure and restful occupation.
As Rob Walch stated, the traveler may be resting on the sofa or a comfortable hotel bed. After working on the laptop to review the day and prepare for the next, the traveling entrepreneur may then use the iPad in a comfortable position to:
- review any last-minute or forgotten programs, data or tasks that may have been overlooked when the weary traveler finally closed the laptop or notebook;
- review personal email and reply to family, friends, community service-based contacts;
- manage personal business (and possibly finances);
- communicate with the traveler’s social communities and social media networks and contacts using the social media tools (e.g., twitter, facebook, etc.) that may not be available on the notebook system owned by the small business firm;
- relax by watching a movie (e.g., from the traveler’s Netflix account) of preferred choice, rather than the limited selection from the fee-based hotel programming;
- read magazine articles or review web sites of personal interest while relaxing or sitting up in bed. This is paramount, as the iPad has the ability to enlarge the text so that comfortable reading is a reality, especially in landscape mode;
- read a book (or continue the reading of the volume, perhaps book-marked from the time the plane was landing during the journey via air) from the ibooks application;
- listening to an audio book, audio podcast, recorded presentation or voice messages from apps such as Evernote, Quick Voice Pro, etc.;
- catch up on the news of the day from the personally selected profile and the traveler’s preferred news feed;
- continue personal development training by consuming video or audio training sessions or podcasts for free or fee–such as taking a course from iTunes University…
and there are a lot of other scenarios where the CONVENIENCE of the low-profile, wifi-enabled and mobile iPad can be worth its weight in gold. Not a second could be lost to non-productive boredom while in the hotel room.
Also, if the traveler would be attending a lunch or dinner meeting with customers, clients, teammates or other stakeholders, then the iPad sitting on the tabletop can deliver a handy (and non-intimidating) usefulness to the group by showing a presentation via Keynote, or showing a demonstration of a web site or application, or delivering a video for viewing, or just providing web access to the internet for looking up ad-hoc searches on-demand and visiting web sites that may come up during the discussion to validate cases in point or confirm other information.
And you can see that the other uses during the traveler’s itinerary may give additional uses for the iPad.
True, this CONVENIENCE comes at a premium price. But so did the Blackberry when it first came out — as it delivered mobility as a key benefit for email and other connectivity and communication when the laptop/notebook would not have been a realistic option.
With the advent of the upcoming version of the iPad on 30 April and 7 May delivery, we expect to see even greater uses as the wifi restriction should be lifted, and as more apps should be developed and available that take advantage of the features of the iPad (and are not merely iPhone(R) apps that run on the iPad or are ported over to iPad).
Upcoming episodes in The Struggling Entrepreneur Podcast, and the close of PROJECT iPAD-DAY ONE:
In the next episode, we will deliver an interview from Matt Lyons, a Partner in the law firm of Andrews Kurth, LLP. He will discuss the Top Ten Legal Mistakes Made by Entrepreneurs–and how to avoid them.
Then, after that, we will return to PROJECT iPAD-DAY ONE. We will have an episode in which we will summarize the Meetup in Austin for the group called AUSTIN iPAD NOVICE USERS FOR BUSINESSES AND ENTREPRENEURS. This has a free podcast on iTunes where you can get the audio info easily, and you can subscribe at:
In this episode, we will also have a live presentation (in which we will capture the audio) by Thomas Umstattd in which he will reveal the details and results of the study and evaluation of the iPad–and how it fares in the Publishing Industry, especially for writers and authors.
After May 6th, we will summarize our findings and close out PROJECT iPAD-DAY ONE with a final episode. The reason for closing this after only 30 days is because there are now so many reviews that are being published that we will refer to them with links, so that you can then look at the evaluations and comments from other bloggers–whether they consider themselves pundits or whether they are early adopter users.
Copyright (c) 2010, Matrix Solutions Corporation. All Rights Reserved.
Apple, iPhone, iPod, iPad, Keynote and, iTunes and iTunes University are trademarks or registered trademarks of Apple Computer Corporation.
Blackberry is a trademark or registered trademark of Research in Motion.
All other names or trademarks, service marks or registered trademarks of their respective companies in the United States and other countries.
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