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126- Entrepreneurs get fast start in growing market- CoSpace

May 31st, 2010

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In this episode of The Struggling Entrepreneur, we interview Andrew Bushnell and Kirtus Dixon, the founders of the startup firm called CoSpace.

Cospace web site

These hese two entrepreneurs recently started a small business in which the market is growing–and which may already be crowded with the recent popularity of community venues called co-working environments.

How  did they manage to succeed in this challenging arena?

As you will hear in this audio episode, Andrew and Kirtus differentiated themselves and their Cospace ‘product’ as a unique experience for a business-related entrepreneur. As they mention in the podcast episode:

“Cospace exists to build a community through collaboration around people, space and resources.”

Cospace coworking environment

Cospace now offers a free week of coworking to a prospective member-entrepreneur, so that this individual can then experience the environment and internalize the value of collaboration and community, as well as the shared resources.

Several of the key resources they offer are:

- an Apple(R) iPod(R) Touch for productive use, demonstration, usage and business evaluation onsite;

- an Apple iPad for hands-on usage, demo ad business evaluation onsite;

- weekly or bi-weekly morning free seminars to educate the membership about entrepreneurial resources and tools;

- ‘jellies’ (informal coworking meetings, as explained in the audio episode);

- flexibility to address the needs of members in a dynamic manner–from facilities to meetups to strategic partnerships and educational offerings.

For more information, you can contact Andrew or Kirtus at Cospace:

- web site:  http://www.cospaceatx.com

- twitter:  @cospace at http://www.twitter.com/cospace

- Meetup sessions for both jellies and other educational offerings at: http://www.meetup.com/cospace

(Note for listeners of The Struggling Entrepreneur:

there is a discount for coworking membership by using the discount code of:  struggling-entrepreneur-coworking.

Please contact Kirtus or Andrew for more details).

Copyright (c) 2010, Matrix Solutions Corporation. All rights reserved.

Apple, iPad and iPod are trademarks or registered trademarks of Apple, Inc.

125- Switching from full-time employee to Entrepreneur

May 28th, 2010

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In this episode of The Struggling Entrepreneur, we bring to you an audio episode repurposed from Chris Benjamin, the Rogue CFO, from his Podomatic Podcast Series called The Rogue CFO’s Expert Guide to Launching a  Startup.

Switching from full-time employee to Entrepreneur

In this audio episode, Chris discusses the elements needed to switch from being a full-time employee in either Corporate or Public Sector America to a full-time Entrepreneur in forming and managing your own Startup firm.

This is a straightforward (and sometimes very blunt) discussion that brings up the attributes, character, risk, sacrifice, dedication and commitment needed by a present full-time employee (that may be an aspiring entrepreneur)  in order to become a successful full-time Small Business Owner.

Do you have all these traits? And do you think that these will give you the basic foundation for success as an Entrepreneur?

See what Chris Benjamin presents to us in this delivery.

Copyright (c) 2010, Matrix Solutions Corporation and Chris Benjamin Consulting, LLC. All rights reserved.

124- How Entrepreneurs can sometimes prevent growth for their own business

May 24th, 2010

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In this episode of The Struggling Entrepreneur, we deliver an interview with ‘DAVE,’ who is a retired worker (after having spent 30 years in a multinational firm in Corporate America). For the past nine years, DAVE has been working for several Entrepreneur firms in the local area, and so he has made the adjustment from Corporate employee to Small Business employee.

Logo- www.strugglingentrepreneur.com

He discusses his perspectives of the concern in Small Business America with Entrepreneurs that the growth and road to success are stagnant — and possibly stifled by the problems created by the same owner Entrepreneur in having and executing what is commonly referred to (negatively) as “Small Business Thinking.”

The latter phrase comes from the saying that engulfed the Small Business Community in the last 15 years or so that descrbed the lack of growth of an Entrepreneurial firm by the short-sided or narrow-minded thinking by the owner (with emphasis on the word “small” that indicates stagnation):

Small Businessmen will always be Small Businessmen because they think — and act — as Small Businessmen.”

Is it ego? Or is it fear? Or is it a lack of understanding how to manage the single or few employees in order to unleash the synergism of productivity, talent and commitment that can lead to financial success and growth of the business?

Or could it be a combination of all of the above?

Listen to DAVE in this audio episode to get a summary of real-life situations from his viewpoint as he  experiencd these concerns in nearly a decade of working for Small Business owners and local Entrepreneurs.

Copyright (c) 2010, Matrix Solutions Corporation. All rights reserved.

123- Video considerations for Entrepreneurs entering New Media: Portable Recorders – a comptrast

May 20th, 2010

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In this episode of The Struggling Entrepreneur, we deliver to you a presentation that was given at the “unconference” event known as VideoCamp-Austin in 1st quarter of 2010. The subject deals with a comparison and contrast of several video recorders for small business owners and entrepreneurs who want a low-cost entry-level device to help them in their journey into New Media and Social Media to enhance and promote their brand.
This presentation was recorded live (amidst audio quality challenges in a studio-classroom environment) and delivered by Fred Castaneda of www.strugglingentrepreneur.com.

This presentation is accompanied by an 11-page set of slides that are available by clicking on this link:
Click here for pdf document of slides for presentation.

VideoCamp presentation- 3 Portable Recorders

 The 3 devices which are compared and contrasted are:
- Zoom Q3 Portable Video recorder;
- flip HD Video camera / recorder;
- Kodak Zi8 Pocket Video Camera.

As you will hear in this pre-recorded presentation: there is no such thing as the “best” device to record your video.

Why?

Because it all depends on your specific requirements– that is, what you need to accomplish your business objectives for today and for the near term.

As you will see, there are case studies mentioned that have a very high priority for quality audio (and where video quality is secondary)–and vice-versa. Your requirements should dictate what device you may need, and this will be a better fit for you. In other words, it is recommended that avoid making the mistake that so many entrepreneurs make that are new to the new media environment (which is: they purchase the device first and then ask “Now what do I do?”).

Instead, it is recommended that you select your device after you know what your requirements are based on your business objectives, time frames, skills, budget, hidden costs, etc.

Lastly, for your information and convenience, a brief, one-page comparison table is included in the accompanying pdf document that gives you a comparison and contrast of the features, capabilities, strengths and limitations of all three devices.

What if you are still confused? There are local resources that you can tap for getting information on these, as well as other devices–some for free, and some for fee. However, you should be careful to engage with those specialists who have a good track record and usage experience with these and other portable video recorders.

Copyright (c) 2010, Matrix Solutions Corporation. All Rights Reserved.

122- Five Resources that Entrepreneurs should embrace

May 16th, 2010

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In this episode of The Struggling Entrepreneur, we bring to you an audio episode repurposed from Chris Benjamin, the Rogue CFO, from his Podomatic Podcast Series called The Rogue CFO’s Expert Guide to Launching a  Startup.

Five recommended resources for Entrepreneurs

In this brief discussion, Chris shares with us five different online resources that have been very helpful to him as an Entrepreneur. He discusses the benefits of each one and the reasons why Entrepreneurs should be using them to their advantage.

Copyright (c)  2010, Matrix Solutions Corporation and Chris Benjamin, LLC. All Rights Reserved.

121A- twitter in Business- Rise and Fall of twitter, part 1

May 14th, 2010

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In this episode of The Struggling Entrepreneur, we deliver to you the narration of a blog post by Marc Gordon, an Entrepreneur who is also a speaker and marketing consultant in Toronto, Canada . The post is taken from Biznik blog.

Blog post by Marc Gordon- the rise and fall of twitter-part one

Marc is publishing a multi-part series on “The Rise and Fall of twitter.”

He starts with the foundations of the creation of the twitter tool.  Then he presents the slow change of this communication tool as business marketers discovered how to promote their products, services, themselves and other self-serving interests to get their messages to as many people as possible (and as quickly as possible).

He equates twitter followers into “lists” for marketing purposes (like the old e-mail lists from before). However, the basics are the same in marketing:  the content and the person delivering it.

We look forward to the next parts of this series.

More information about Marc Gordon can be located at:

http://www.marcgordon.ca

Copyright (c) 2010, Marc Gordon and Matrix Solutions Corporation. All rights reserved.

119K- PROJECT iPAD-DAY ONE: summary and evaluation of first iPad

May 11th, 2010

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In this episode of The Struggling Entrepreneur, we deliver the final summary and evaluation of the first Apple(R) iPad(R)  in our series of the program called  PROJECT iPAD-DAY ONE.

Project iPad-Day One- tool or toy

As a summary, here are the episodes that were presented in this Project:

119-  Overview of the Project

119A- iPad is a good tool for business (interview with Thomas Umstattd);

119B- iPad is not for business, but is just a toy (interviews);

119C- Chronology of the “Journey”: An Entrepreneur’s  experience of buying the Apple iPad on DAY ONE;

119D- iPad for specialized Health Industry and medical applications- interview with Richard Ehrlich;

119E- First update – Review of some apps;

119F- Second update- Frustrations with ipad features and accessories (or lack thereof);

119G- Third update – Mobile Entrepreneur apps;

119G1- Problem with iPad – intermittent battery failure;

119H- Fourth update- Traveling Entrepreneurs;

119I-Fifth update- Questions from Entrepreneurs about the iPad at the Social Media Breakfast session;

119-BONUS- Commuter Entrepreneur productivity with iPad while in transit;

119J- How the iPad fares with authors/writers in the Publishing Industry- presentation by Thomas Umstattd  from his blog post at Author Tech Tips.

119K- This audio episode, which closes out PROJECT iPAD-DAY ONE.

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As you will hear in this episode, we also deliver the perspectives of two podcasters that gave their summaries of their experiences with the iPad:

- Paul Colligan:  an industry pundit and author in the New Media, Social Media and Internet Marketing space. He tried to run his business for 30 days with ONLY the iPad in his program called “OPERATION iPAD.”  Hear : what his results were and his evaluation.

- Andrew Lock:  a podcaster who had a positive experience when using the iPad for reading, entertainment and travel.

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Final iPad Review: the categories of Business Use.

For the closing summary of PROJECT iPAD-DAY ONE, we grouped the business uses of the iPad (i.e., where the iPad was clearly a business tool that helped achieve business results) into four categories for the Entrepreneur:

1.  Specialized Vertical apps for the  MOBILE ENTREPRENEUR in VERTICAL INDUSTRIES

- these included the health industry, medical professionals, retail Point-of-Sale requirements and Conferences/events;

2. The MOBILE ENTREPRENEUR in face-to-face communication

- This includes sales, business development, marketing or face-to-face communication with customers, clients, investors and other stakeholders;

- this also includes the voice-recording and email-forwarding requirements for specific principals.

3.  The TRAVELING ENTREPRENEUR

- this includes the use during flight, during the meetings and conferences, and also its use in the hotel room at the end of the day (both for business and reading/catch-up work and entertainment);

4.  The COMMUTER ENTREPRENEUR

- this is mainly productive use in transit when commuting by train or light rail;

5.  And the WRITER-AUTHOR ENTREPRENEUR

- This is a special category in the Publishing Industry (as described by Thomas Umstattd in the previous episode of this series).

As we mention during this audio episode, we decided to close the Project at this time for 2 main reasons: (1) The new version of the iPad with 3G connectivity had just been released; and (2) More articles, summaries, comparisons, contrasts, reviews and evaluations were finally being published by others who have now had a month to investigate, dissect and test the iPad more extensively.

A final resource that was recommended (although the content is biased toward Apple’s favor, as this is clearly an “Apple Fan-Boy”) is Rob Walch and his podcast called Today in iPhone, iPad and iPod Touch.  You will be able to get the current activities, issues, problems, promotions, upgrades, news and everything iPad from this free podcast on  iTunes(R) (as well as a $2.00 USD premium app in the Apple App Store).

Post Script:  not ready for business yet–due to poor wifi.

As a final postscript to this PROJECT iPAD-DAY ONE program, we tested the wifi capability and speed and progress within tested hot spots or access points. Unfortunately, the iPad FAILED MISERABLY.

Let me give you the scenario:

- On the Metro Rail transit, the wifi was acceptable, and the iPad found the hot spots and connected. Some productive work was done until I got to the downtown location and went into the Hilton Hotel(R) (across the street from the Metro station and the Convention Center).

As you would expect from the large hotel chains of quality, the Hilton had over 3 hot spots and access points that were NOT secure. One was the “Hilton“; the other was “Hilton Honors” and the last was “Free wifi access.” The iPad did detect them, but the iPad FAILED MISERABLY to connect to ANY of the three wifi hot spots within 40 minutes of trying and trying again.

How unacceptable this was when I tried to show a conference attendee the use of the iPad (as it could NOT connect, while others’ laptops were connected to the free wifi in the lobby).

However, after 15 minutes of my futile attempts to connect to wifi with my iPad,  I was frustrated and then brought out my laptop (A Dell (R) 640m Inspiron–a 4 year-old piece of hardware running Windows(R)  XP). The laptop IMMEDIATELY CONNECTED to the wifi hotspots — not only one, but I disconnected and reconnected to all three without problem, without fail, and within seconds.

Thus, my demo of the iPad was a failure to the individual who patiently waited. Out of courtesy, after my success with the Dell, I connected to the internet and showed my YouTube video and my episodes in this podcast sereis of The Struggling Entrepreneur for PROJECT iPAD-DAY ONE. Thus, I was able to provide some value to the individual, although the iPad was considered “useless” as far as connectivity goes.

So then, after my success with the Dell laptop, I once again tried the iPad. Again, no success. Incredible, isn’t it? Without the wifi capability, there is no business; without the connectivity, the main value proposition for the iPad evaporates.

You would think that this was just an isolated incident, right? Unfortunately, when I attended a Meetup session at a coworking environment, there were 4 wifi hotspot access points within four feet from my iPad. Well, there was no iPad wifi connection–the connectivity icon just kept spinning and spinning for over an hour. What was more incredible is that a business associate of mine arrived–with his own iPad (the same configuration as mine). Well, his iPad connected right away, while my iPad could not connect for almost an hour.

Thus, I sat there with a useless system while he was able to use it with Internet connectivity.

Obviously, this was NOT an isolated case, as this is a recurring problem with this system. As a user, I was left with a useless device. Diagnosis: defective device.

Now we shall see what Apple will do to fix it (they had told me before that they could do nothing until I could re-create the problem in front of them). However, the only thing I can say is that intermittent defects such as these leave this machine out of the business community entirely — no dependability, no reliability and no availability to do what it is supposed to do and what the value proposition promises to do.

Thus, my conclusion is that this problem–when added to all the shortcomings and lack of features, accessories, and industrial-strength apps–results in my NOT being able to recommend this device for small business owners or Entrepreneurs (with the exception of the above 5 CATEGORIES of business use).

As Paul Colligan mentioned in his summary of the iPad within this audio episode, “The iPad…is not a business replacement tool in any sense of the imagination…; For getting work done pretty quickly, it’s just NOT it.”

Copyright (c) 2010, Matrix Solutions Corporation. All Rights Reserved.

iPhone, Apple, iPad, iTunes and iPod are trademarks or registerred trademarks of Apple Inc.

Dell is a trademark or registered trademark of Dell, Inc.

Hilton and Hilton Hotels are registered trademarks of Hilton Hotels, Inc.

Windows and XP are trademarks or registered trademarks of Microsoft Corporation.

119J- Fifth update- PROJECT iPAD-DAY ONE: iPad for Business for Writers and Publishers

May 7th, 2010

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In this episode of The Struggling Entrepreneur, we deliver the fourth update in the program of PROJECT iPAD: DAY ONE. In this audio episode, we deliver a summary and presentation by Thomas Umstattd, who is an author, writer, speaker, web strategist and social media specialist.

Thomas Umstattd

He gave the presentation and led the question-answer discussion at a Meetup Group (the Austin iPad Novice Users for Small Business and Entrepreneurs).

 

iPad Users Meetup artwork

As you will hear in this audio episode, Thomas Umstattd delivers key points about what the iPad has to offer Entrepreneurs who are writers and authors, as well as what is lacking for success in the Publishing business. The discussion was prefaced by the blog post at Author Tech Tips by Thomas Umstattd that reviewed the iPad on this topic.

Author Tech Tips blog post by Thomas Umstattd

As you will hear in this audio podcast, Thomas Umstattd delivers the key portions of the presentation and discussion.

Click here for the pdf document of the slides shown.

A partial list of the  main apps mentioned is the following:

- Paperdesk

- Net Newswire

- Keynote Remote

- Atomic Browser

- Skype

- Dropbox

- iVerse

- Goodreader

and other apps, as well.

Thomas Umstattd was also interviewed in one of the episodes of the program called “Project iPad-Day One.”  The original video on YouTube gives the details of the program.

Copyright (c) 2010, Matrix Solutions Corporation. All Rights Reserved.iPhone, iPad, Keynote and iPod are trademarks or registered trademarks of Apple Computer Corporation. All other trademarks and service marks of their respective companies in the United States and other countries.

119-BONUS: The iPad in Business use by the Commuter Entrepreneur- part of PROJECT iPAD-DAY ONE

May 5th, 2010

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In this episode of The Struggling Entrepreneur, we deliver to you an experience of using the Apple(R) iPad(R) during transit by an Entrepreneur who may be a commuter on either a train or a light rail system (for instance, to go from the suburbs to the central city on business). This is a BONUS episode in the series of the program PROJECT iPAD-DAY ONE.

Project iPad-Day One- tool or toy

In this instance, we traveled the route of the Austin Capitol Metro Rail from the Northern part of Austin to the downtown area next to the Convention Center–where an Entrepreneur may go either daily or weekly or for a Business trade show or event.

Capitol Metro Rail

As you will hear in this audio episode, the iPad is much more convenient than a laptop, and it can be used in certain applications for recording voice or audio and for reading email–even while standing, or when sitting in a seat that does not have a forward folding tray-table.

In this 11-minute experience, you can get the actual feel of using the iPad for business productivity during the transit time (sometimes called “dead time”). There are multiple uses for the Commuter-Entrepreneur, as we call this individual, on the way to meet with clients, customers, joint-venture partners, angel investors, co-working partners, venture capitalists–or for taking training sessions, etc.

We will conclude with PROJECT iPAD-DAY ONE after the episode in which Thomas Umstattd describes how well the iPad fares with authors and writers during his presentation at the Meetup called Austin iPad Novice Users for Small Businesses and Entrepreneurs.

Copyright (c) 2010, Matrix Solutions Corporation. All rights reserved.

iPad, iPhone, iPod and Apple are trademarks or registered trademarks of Apple Inc.

119I- Questions by Entrepreneurs about the iPad- at the Social Media Bkfast Event

May 4th, 2010

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In this episode of The Struggling Entrepreneur, we continue with the program of PROJECT iPAD-DAY ONE.

Project iPad-Day One- tool or toy

Here, we deliver the audio from a live event held in Austin, Texas, called the SOCIAL MEDIA BREAKFAST session. Over 120 people responded, and over 100 entrepreneurs came in person to discuss the questions that they had about the Apple(R) iPad(R) to see if it could possibly be a tool for their own small businesses.

As you will hear in this audio episode, we have two main sections of the live event recorded:

(A) Jon Lebkowsky introduces the seven questions for the Entrepreneurs about the iPad  (this was approximately 11 minutes, including the results of the survey):

1. Is the iPad compelling?

2. Is the iPad going to impact lifestyles?

3. Is the iPad going to impact Productivity in business?

4. Is the iPad going to impact Business Marketing?

5. Is the iPad going to impact Social Media as “media” tools?

6  Is the iPad going to impact Publishing?

7. Is the iPad impacting connectivity with ubiquitous access?

(B) We get some key questions and reactions of the iPad for Entrepreneurs from a group dealing with the last issue- the iPad for Connectivity. (this was approximately 8 minutes)

We apologize for the ambient noise in the background, as this event was held in a restaurant with over 100 people in attendance.

However, as we mention in the episode, these are the questions you yourself will probably ask about the iPad as a possible tool in your small business in the future.

The next episode of The Struggling Entrepreneur continues with PROJECT iPAD-DAY ONE, with a summary and recording of the presentation by Thomas Umstattd at the first session of the Meetup group called iPad Users for Small Businesses and Entrepreneurs.

Copyright (C) 2010, Matrix Solutions Corporation. All Rights reserved.

iPad, iPhone, iPod and Apple are trademarks or registered trademarks of Apple Computer Corporation.