Struggling Entreprenuer

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In this episode of the Struggling Entrepreneur, we deliver to you a presentation made by Jay Ehret, small business owner of The Marketing Spot, whose twitter handle is @themarketingguy. He also has a blog and podcast about small business marketing called Power to the Small Business–available from his web site or on iTunes.

This was a live presentation at the Austin Struggling Entrepreneur Meetup, a session that meets monthly to share information, resources and experiences to help both aspiring entrepreneurs, as well as those who already have their own small businesses.

Jay Ehret has a wealth of experience in helping small busines owners to become the best marketers and sales individuals for their companies–focusing on Customer Promise and Branding, Customer Experience, Conversation via Social Media and word-of-mouth marketing, as well as Promotion. These are the 4 spots of this Marketing Spot model.

In addition to a page handout of the Marketing Circle of Life, Jay also uses the Customer Experience Map in the presentation. You can go to the web site of www.themarketingspot.com and search for these free resources and free webinars to explain them a bit deeper.

Or, if you wish to get the Marketing Circle of Life and Customer Experience Map in scanned pdf format,  click here.

Please note: there is a special discount code for the upcoming webinars from Jay Ehret’s  The Marketing Spot, as well as the full PPT presentation at the bottom of the page for the Marketing Circle of Life.

Jay will also be providing us details soon with his new online learning academy for Small Business and Entrepreneurs, as well as his value-packed webinars.

Copyright (c) 2011, Matrix Solutions Corporation and The Marketing Spot, Inc. All rights reserved.

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In this episode of The Struggling Entrepreneur, we deliver to you a brief book review by Chris Benjamin, the Rogue CFO, in the form of a repurposed episode from his podcast on Podomatic called Expert Guide to Launching a Startup.

This short episode reviews the book by Cynthia Kocialski titled STARTUP from the Ground Up.

Chris describes the insights that he feels are of value for the entrepreneur who has a startup — or is aspiring to create a startup. Topics range from evaluating if you are really an entrepreneur to planning to promotion to investors and funding your small business (including your revenue model).

Copyright (c) 2011, Matrix Solutions Corporation and Chris Benjamin Consulting, LLC. All rights reserved.

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In this episode of The Struggling Entrepreneur, we deliver to you an audio interview from Christina Hills’sWebsite Creation Workshop website of . This repurposed podcast episode is an interview with John Carlton. The topic of the audio interview: Five themes for success for Small Business Owners.

The five themes are:

1. Networking

2. Movement

3. Focus

4. Planning

5. “Get real”

This episode is 59 minutes in length, and we know that it is a bit longer than our usual episode. We thank you for your patience on this.

Thanks to Christina Hill at www.websitecreationworkshop.com for her permission to repurpose this episode for the benefit of the listeners to The Struggling Entrepreneur.

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