Struggling Entreprenuer

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Attending business conferences allows you to meet new colleagues within your industry, business environment or niche. They also allow you to socialize with those who may end up being your close partners, suppliers, peers — and sometimes customers, as well.

While at BlogWorld and New Media Expo in Los Angeles recently, I happened to meet a small business owner who is both a blogger and podcaster. Although he was wheelchair-ridden, he was a very interesting entrepreneur who had been struggling to grow his business.

So this episode of The Struggling Entrepreneur now brings you the story of Darrell Hyatt of the firm enablingabilities.com . It marks the struggles of an entrepreneur who is trying to get awareness, exposure and recognition by his target audiences–the senior users and those with disabilities.

 Although we may have what is referred to as a “premium ticket” to attend all the sessions, lectures, panels, presentations, etc., of the conference, sometimes the biggest value for us is to meet our peers and colleagues informally and learn from the dialogue and conversation that results with an exchange of information or learning about resources available to our niche that may give us a competitive differential advantage.

So it was with Darrell Hyatt.

As you will hear in this very short audio episode, Darrell finds more value in sharing tips and resources during the informal “networking” areas and sessions than in the actual scheduled premium presentations.

Originally from Canada, Darrell is trying to expand his base of subscribers to the U.S. and assist those with disabilities by providing value in the tech field with skills-transfer in the use of various electronic tools.

Copyright (c) 2011, Matrix Solutions Corporation. All rights reserved.

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This new era of the online consumption of content can be a big help for the Entrepreneur and Small Business Owner that wants to improve the chances for business success. Thus, Entrepreneur Tools Online and Struggling Entrepreneur podcast series are delivering to you an interview with Jay Ehret, a small business marketing specialist.

Jay Ehret (who is known as @themarketingguy on twitter) is also himself an entrepreneur, and he is celebrating 10 years in running his own firm that helps entrepreneurs with their marketing–by means of consulting, training, instruction via webinars, blogging, education and live workshops. However, Jay is now venturing into what is affectionately called the “dial-a-webinar” model, in which he is providing an a-la-carte selection of his recorded webinars from his back catalog (but they are “evergreen”).

And Jay is now venturing into the model of delivering both education and training, as well as initial consultation, in a program that is called the ENTREPRENEUR’S EDGE.

Having known Jay, and having done co-presentations with him in events such as ProductCamp, I cannot wait to see the high quality of what he will deliver and the value it will bring to the entrepreneur.

As you will hear in this audio episode,  we discuss Jay’s vision for the online tools that entrepreneurs will be consuming to gain the skills they need and the knowledge that is necessary to plan for success–and avoid the “shotgun approach” (which he calls “tactic lust” in marketing).

By the way, Jay is also providing a 25 percent discount for any of his products in his online store at www.themarketingspot.com.

Jay has provided a discount code for any of his products in his online store.

The discount code is the following:  Fred25.

Our thanks to Jay and our best wishes for success in this second decade of being an entrepreneur, and now adapting the business model to online tools, online education and knowledge, and online consultation.

Copyright (c) 2011, Matrix Solutions Corporation and The Marketing Spot. All Rights Reserved.

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