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282- More Entrepreneurs are moving to Podcasting


Skills in Screencasts and Podcasts-2014

“More New Media Content Creators are now becoming Podcasters”.

This is the title of an article in the October, 2015, issue of the electronic magazine called Podertainment at

Podertainment-Issue20-cover-Oct2015This audio episode is an audio narration of the article — complete and unabridged — by Fred Castaneda.

Note: you may read the pdf file of the original transcript for this article by selecting this link:


This article delivers 5 cases in-point, which are:

1.  Lon Naylor, aka “Mr. with his podcast show called Screencast Weekly . He is also a co-host for the podcast show called Skills in Screencasts and Podcasts.

2. Michael Stelzer, known for his newsletter called Social Media Examiner;

3. D’Vorah Lansky, author and podcaster with her show Podcasting Success Secrets;

4. Craig Cannings, trainer for VAs and aspiring video tutorial creators with his podcast called Teach, Inspire and Profit;


5. Hall T. Martin of the Texas Entrepreneurs Network, with his podcast show called Angel Connect.

and also has references to Paul Colligan and his New Media Content Creation Model  (discussed in episode 62 of his podcast show at

There are also mentioned examples of repurposed content from newer streaming and video communication methods from:

Daniel J Lewis and his Audacity to Podcast show


Ray Ortega, the chief host of Podcasters Roundtable.

 We begin to explore the value to screencasters, bloggers, authors, video creators, blabbers, and other New Media content creators of repurposing their content into audio podcasts — and the results of this new phenomenon.

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Copyright (c) 2015, Matrix Solutions Corporation. All rights reserved.

281- Attorney assisting Entrepreneurs provides resources and podcasts


This episode is an interview with David Lizerbram of, conducted by Lon Naylor and myself of

Skills in Screencasts and Podcasts-2014

As you will hear in this audio episode, David Lizerbram has recently entered the podosphere as of 2 November 2015 as a Podcaster with his show called Products of the Mind (available in iTunes(R) and other locations. What is interesting is that this podcast is not entirely about the law of New Media. While he does provide excellent coverage of legal issues (e.g., in episode 2, the discussion of the Law of Trademarks), he also includes themes about CREATIVITY, BUSINESS, ENTREPRENEURSHIP, etc. — along with some interviews of key innovators.

With a varied and interesting background of experience in film, music and media, he discusses his philosophy of providing assistance to entrepreneurs, especially in the New Media Space that includes Podcasting, Screencasting, as well as other new tools that are entrants in the video streaming environment that provide “blabbing” and “scoping” (i.e., periscope and blab).

David Lizerbram

In addition,  David shares with us his ebook called Podcast Law, which is free at this time from his web site (see below for link). It is a layman’s guide for easy understanding on topics from trademarks, copyright, music and audio, ads, testimonials, endorsements to monetization and interviewing.

Podcast Law and contents

You can get a variety of free tools and pdf documents at this time under the Resources section on the web sites at:


and some of the tools which can be downloaded are:

– Podcast Law ebook

– 7 Keys to Finding the Right Lawyer for Your Business

– Checklist: Intellectual Property for Entrepreneurs

and other information from the blog, as well.

For more questions or information, you can contact David on twitter at



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Copyright (c) 2015, Matrix Solutions Corporation. All rights reserved. Interview and images published via written permission from David Lizerbram of and Lon Naylor of

280- New Entrepreneur Opportunities from Google as they support Podcasts



In this dated episode, we deliver a summary of the announcement by Google to finally support podcasts, and we also have links to key resources that give you the details and what they mean to you, as a Podcaster.

Link for google play music

As you will hear in this brief bonus episode, you can get a good summary and most of the key information from Ray Ortega in his bonus episode of The Podcasters Studio at

In addition, Ray’s podcast episode has links to the episode in which Rob Walch of The Feed podcast show interviews Elias Roman, the manager of the Google Project.

And here are other resources that are mentioned, either with links or by name:

(1) Daniel J Lewis — he has a brief Youtube video showing you how to submit your podcast to this project;

(2) Ileane Smith — her positive summary of this announcement;

(3) The link to The Feed episode with the interview by Rob Walch;

(4) Paul Figgiani and his concerns in the google+ community of The Podcasters;

(5) Mike Dell of the blubrry network, who had concerns.

More information should be coming — especially the time frame when the podcast listeners will be able to access and consume the podcasts (which is now stated by google as “as soon as possible.”

The link to submit your podcast to this project is:


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Copyright (c) 2015, Matrix Solutions Corporation. All rights reserved.

279A- Clarification on prior episode about Leveraging New Apps



NOTE: This episode delivers a clarification from the preceding episode on Leveraging New Apps like meerkat, periscope and blab.

My apologies for the misunderstanding that was caused by my statements about Dave Jackson and his production of Ask the Podcast Coach podcast show. I want to thank Dave for sending me the correction, and this episode delivers it.

Also, in this episode, we give a brief summary of Gary Leland’s explanation given in a 55-minute video delivered in his subscription-based electronic magazine called Podertainment. The explanation given by Gary is in the October, 2015, issue of the Podertainment magazine.

The corrections have been included in this audio episode, and we recommend that you listen to the entire content.

Thank you for your patience and understanding.

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Copyright (c) 2015, Matrix Solutions Corporation. All rights reserved.

279- How should Entrepreneurs in New Media leverage new apps like



In an era when the activities and resources of time, effort, planning and execution are of extreme importance for the entrepreneur, there is really no room for distractions or obsessions with new technology for its own sake — regardless of how sexy and attractive it may be to the entrepreneur who enjoys “tech.”

In this episode, we attempt to address the buzz and popularity of such live-streaming tools with multiple purposes (like Meerkat, Periscope and from the point of view of the Podcaster and a strategy for both content creation and distribution.

We have included some proof-points with some audio clips taken from episode 62 of Paul Colligan’s podcast show called The Podcast Report.

Paul Colligan - public speaker

As you will hear in this audio episode, Paul describes a strategy that he delivered since 2009 when he coined the descriptor phrase of The New Media Content Creation Model.  And we support that strategy as  Podcasters who are trying to integrate these new apps and tools into both:

– content creation


– content distribution.

Some of us in the podosphere call these new apps “toys” or “shiny new objects” with which we can become obsessed and enamored (even though some of them may still be in beta). We feel that it is important that your strategy for podcasting can integrate these apps so that they are part of your New Media toolbox, and where you can leverage them best by using their strengths to ENHANCE your strategy and your business model — and NOT to replace your podcasting execution by losing time and using other resources you need so you can march to your planned success.

And you will also hear in this audio episode about a possible hidden drawback by focusing on some of these tools too directly — e.g., you may have to commit to do MORE WORK to add the right assets (music, audio intro, outro, sponsorship clips, voice-over, additional encoding, posting and publication, etc.) to create a good podcast episode from the content of these apps.

We encourage you to go to The Podcast Report show and listen to episode 62, in which Paul Colligan discusses his model and this situation with these apps in more detail.

We thank Paul Colligan for his ideas and his sharing of his New Media Content Creation model, so that we can help ourselves to become better podcasters without having to be distracted and cry “Squirrel!” when new technology appears — however attractive it may be.


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Copyright (c) Matrix Solutions Corporation. All rights reserved. Selected audio clips were taken from episode 62 of Paul Colligan’s podcast show at which is copyrighted content from Paul Colligan of (c) 2015.

278- Entrepreneur Daniel J Lewis differentiates his new membership site as COLLABORATION MENTORSHIP


Podcasters Society artwork-w

We deliver an interview with Daniel J Lewis., the podcaster and founder of the NoodleMix Network at, as well as The Audacity to Podcast show, along with other podcasts.

During this interview, we discuss the VALUE to podcasters that is delivered by PODCASTERS’ SOCIETY, as well as the future directions and other features available in this membersship site.

As you will hear in this audio episode, this membership site that was announced and open since August, 2015, actually had its beginnings in 2014, when Daniel J Lewis wanted to deliver value to the podcasters who wanted to IMPROVE or ENHANCE their podcast by taking the level from just “average to AMAZING”. This idea sprung from the value delivered from a previous course that Daniel created and taught earlier called Podcast Master Class.

In addition, Daniel shares with us how his early objectives are being met, as well as his monetization strategies with this program — especially with all the features, forum, conversations and community aspects of the Podcasters’ Society Experience.

One feature to note for all podcasters is that a monthly guest will be spotlighted in a live webinar (with replay available for 36 hours after). This webinar will be open for the 2 days to everyone (but after that, it will only be available for replay to the members of Podcasters’ Society).

Daniel J Lewis-squareDaniel J. Lewis, creator of the Podcasters’ Society Program

As an Entrepreneur, Daniel has gone from a web designer and graphic designer to full-time podcaster, to a podcast-network-manager, and now to creating a “COLLABORATION MENTORSHIP” (that is the descriptive phrase that I coined for this membership site after I had joined it in late August) — of course, with Daniel J Lewis as the key “mentor.”

Some final differentiators of this site from most of the other membership sites in podcasting are:

(1) The Program does NOT focus on teaching others HOW TO PODCAST — that is, there is no mention of what hardware, software, plug-ins and other resources to acquire and how to use them to plan, produce, launch and promote a new podcast show.

In fact, Daniel vets his potential members by requiring them to have a podcast already launched and available in iTunes. Clearly, this program is not for aspiring podcasters, but for those who have some experience in podcasting already.

(2) Daniel’s program does not focus on Monetization of a podcast show. The road to making money with a podcast is an additional path that can be taken, but this site focuses on helping those who want to create a better podcast show, even if they are non-profit, or public service, or public sector or even HOBBY PODCASTERS. In other words, monetization is fine, but the program does not obsess over making money with podcasting — although discussions are welcome and community conversations are active in the member site forum.

Instead, the real focus of the program rotates around what Daniel considers the 4 Cornerstones of Podcasting — and he mentions and describes them in the audio episode.

To contact Daniel, or to get further information about the site, the schedule of webinars and links to the guest webinar, its features or the Program itself, please use the contact features at:




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Copyright (c) 2015, Matrix Solutions Corporation. All rights reserved. Audio and images published with written permission from Daniel J Lewis.

277- Entrepreneur Content Creators can leverage content with NLS


In this episode, we explore a little-used tactic for Entrepreneurs who are content creators to:

– expand your reach;

– Grow your audience;

– Increase your listeners;

– Promote and expand your Brand;

– Add more followers, readers, listeners and viewers.

This tactic is to LEVERAGE your already produced content by translating it into another language and publishing it.

The cases-in-point here are in the environment of podcasting — the podosphere, because the comparisons can be made to other New Media areas. There was an attempt to have a workshop for Spanish-speaking podcasters called SOY PODCASTER.

Soy Podcaster exampleAs you will hear in this audio episode, we give you the details for taking advantage of the opportunity by publishing your content as a podcast in Spanish (or “castellano”).

In addition to Spain, there are over a dozen more countries in Latin America, Central America, Mexico and South America that would love to consume your content.

There are two ways to provide this additional “National Language Support” for your content (as a podcast):

(1) If you are a native Spanish speaker, you can translate your existing content from English to Spanish and then publish the audio episode, along with show notes from a translation.

(2) If you are NOT a native speaker, you can create a joint venture partnership with a skilled and professional Spanish Speaker who is a podcaster who can:

– create the outline in Spanish;

– build the show notes in Spanish;

– translate the English content;

– record and edit the episode in Spanish; and

– provide for you the show notes and final mp3 file.

We have included in the audio episode the few minutes of a simple promotional episode in Spanish.

But you can consume 2 of the promotional episodes for Podcamp San Antonio from 2007 and 2008 by selecting these links:

Select this link to listen to the brief promotional episode for Podcamp San Antonio 2007.


Select this link to listen to the brief promotional episode for Podcamp San Antonio 2008.

Finally, the two individuals mentioned who had attempted to have a workshop at Podcast Movement 2015 called SOY PODCASTER are Gabriel Murillo and Laura Elgueta Sanchez.

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Copyright (c) 2015, Matrix Solutions Corporation. All rights reserved.

276- END GAME goals for Entrepreneurs in New Media


Whether you are a podcaster, screencaster, video-content-creator, blogger or ebook author,  we explore in this episode the questions that you need to ask about your current and future “END GAME” goals in New Media, as well as the importance of periodic review and possible revision of them.


With cases in point and other examples, we investigate these questions (which we suggest that you ask of your New Media assets and deliverables):


2. EDUTAINMENT goals (that is, Entertainment and/or Education);

3. Goal to build a loyal COMMUNITY;

4. What part of YOURSELF will you put into your podcast or screencast or videocast?

5. Is your goal to help COMMUNICATE and deliver your message?

6. Camaraderie goals from a common experience;


7. Goal to participate in a key EVENT within your New Media or Podcast space (e.g., International Podcast Day)?

In fact, we have one case-in-point video that is only a few minutes in length, but can give you the key END-GAME goal for Screencasters who want to raise the value of their skills portfolio to increase their brand, their exposure and their opportunity for success and monetization:

Select this link to watch the video PODCASTING FOR SCREENCASTERS.


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Copyright (c) 2015, Matrix Solutions Corporation. All rights reserved.

275- A DISRUPTION Entrepreneur with an in-depth interview


In this episode, we have an in-depth interview with an Entrepreneur who is a DISRUPTER in the monetization environment in podcasting — mainly because he is committed NOT to be a podcaster. That is, he is committed to be a GUEST of podcasting interviews and create revenue streams in his entrepreneurship.

Tom Schwab and free bookThe entrepreneur is Tom Schwab. He has a business in which he leverages the results of his being a guest on podcasts:

– he turns his listeners into LEADS;

– he turns his leads into buying CUSTOMERS;

– he nurtures the customers into loyal ADVOCATES.

As you will hear in this audio episode, Tom is a Navy veteran.  Tom is a specialist in processes and systems. This has helped him to develop the content for his:

– services;

– ebook content; and

– online course content.

As you will hear, Tom has offered a 50 per cent discount for any of his premium offerings — that is, the online course and/or consulting services. All you have to do is mention to Tom that you heard about this in this podcast episode.

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Copyright (c) 2015, Matrix Solutions Corporation. All rights reserved.

274- Entrepreneur monetizes podcast by NOT STARTING A PODCAST- a new revenue model


Tom Schwab and free book

In this brief audio episode, we focus on a new model by Entrepreneur Tom Schwab on monetizing podcasts.

His program produces results BY NOT CREATING OR STARTING YOUR OWN PODCAST — but rather, by being a GUEST on the podcast shows of others.

In a recent webinar, he outlined his four elements:

(1) Delivering a 6-step approach to being scheduled as a guest on an audio episode of a podcast show;

(2) Explaining how to get LEADS from GUEST appearances;

(3) Delivering the process of how to nurture the leads into PAYING CUSTOMERS; and

(4) Delivering the final explanation of how to turn customers into ADVOCATES.

At his web site of , Tom shows one of his key recommendations — that is, creating a landing page for each guest appearance.


For more information, you can go to

At this blog, Tom provides you with the information about his book, his online course and his webinars. You can also join his blog following.

To contact Tom on twitter, his handle is @tmschwab.

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Copyright (c) 2015, Matrix Solutions Corporation. All rights reserved.