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Struggling Entreprenuer

258- Veteran becomes Entrepreneur, author and podcaster- Tom Morkes

December 13th, 2014

Discipline, drive, organization, integrity and professionalism — these are the characteristics for successful entrepreneurship. These are also the cornerstones of Tom Morkes for his successful career in the US Army in logistics, especially in the war zone of the Middle East. Tom was deployed to Iraq with the 2nd Infantry Division.  Also, he joined the 5th Special Forces Group (an airborne unit) as an S-3 in the GSB (a logistics support battalion) in the last year in which he was in the Army, although he did not deplay with that unit.

Now once again a civilian, Tom has successfully made the transition to an entrepreneur — publisher, podcaster, author and role model. This is his story.

 Tom Morkes- then and now

 As you will hear in this audio episode, challenges and obstacles and problems are expectations that are met with adjustments, changes and creativity in adapting viagra to the new situation — which are the manners to overcome.

Tom is pursuing his entrepreneurship and provides consultation to veterans and others about strategies for success.

Tom can be contacted at:

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Copyright (c) 2014, Matrix Solutions Corporation. All rights reserved.

257- Entrepreneur uses skills to promote brand worldwide- Jonathan Li

December 8th, 2014

This episode delivers an interview with another international guest, Jonathan Li, who is a public speaker,  podcaster and the author of a free ebook titled The Expressive Leader: How to get over your fear of Public Speaking to gain credibility and to spread your message to more people.


 Jonathan Li

 From Hong Kong, this Entrepreneur early entrant used his skills that he polished in the area of public speaking to branch out and develop services, consulting and podcasts to enhance his own brand.

As you will hear in this episode, not only does Jonathan offer you a free ebook, but for those who sign up for the ebook, he will schedule a one-on-one consultation for free after you sign up for his list.

You can get your free copy of his 56-page ebook at the following link:

You may contact Jonathan Li via email at:

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Copyright (c) 2014, Matrix Solutions Corporation. All rights reserved.

256- Jake Desyllas focuses on “Becoming an Entrepreneur”

December 1st, 2014

We welcome Jake Desyllas from the UK (at the web site of: as an interviewee and international guest on this podcast.

Jake is a successful Entrepreneur, as well as a podcaster. He is also an author, as he just published a book called:  Becoming an Entrepreneur: How to Find Freedom and Fulfillment as a Business Owner.

 Jake Desyllas and book

As you will hear in this episode, Jake’s advice comes from his OWN experiences and what he had to learn the hard way in the area of mindset, psychological adjustment and willingness to accept as an Entrepreneur to become successful.

At the end of this interesting discussion, he gives three bits of advice for entrepreneur startups:

1. Sell something (i.e., become proficient in sales at all times);

2. Measure everything (i.e., not just the financials, but time and operations and success reasons, etc.); and

3. Fund yourself from sales and revenue (i.e., avoid the easy temptation of loans for capitalization all the time).

If you wish to contact Jake, all his information can be found at:


Select this link to view Jake’s book on


Copyright (c) 2014, Matrix Solutions Corporation. All rights reserved.

255- New Media Entrepreneur – Doug Welch

November 26th, 2014

Baby Boomer Douglas E. Welch of the very first podcasters in the podosphere (since September, 2004) was also one of the very first New Media content producers who standardized in (1) repurposing content from a written column or blog: and (2) using screencasts to provide additional value to all 6 of his early podcast shows; and (3) taking viagra a lead in organizing virtual events in the Bar-Camp style of un-conferences.

Douglas had his first podcast, Career Opportunities, and then added 5 more shows to become a prolific podcaster in multiple genres — from business, careers, gardening, finance, and high-tech discussions.

His current podcasts are available for subscription at

His background is creative and not conventional — he was a THEATER major in college, but he was successful as an Entrepreneur for many years with his freelance computer-and-LAN installation-and-support business.

As you will hear in this audio episode, crawling under tables and desks to install or unclog the coils of cable that grow in IT locations was something less than desirable. So he decided to go into helping others with counsel, advice, public speaking, presentations and consulting for New Media, including screencasting, podcasting, video, blogging and other New Media areas. In addition, he is the author of 5 published books on and other publishers.

Doug Welch as an author

Doug continues to be a driving force in the San Fernando Valley of Southern California with his own “Tribe” called New Media Interchange.

If you wish to contact Doug, please visit

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Copyright (c) 2014, Matrix Solutions Corporation. All rights reserved.

252- CoachZing interview by Doug Foresta examines Content Creation monetization

October 22nd, 2014

The CoachZing Show is a podcast series, available on iTunes and other directories, which delivers interviews with entrepreneurs, coaches, therapists, authors and speakers — to discover tips and techniques for effective content creation and marketing. It is available on iTunes and other directories, and it is a free podcast show.

Doug Foresta is the interviewer and host of this podcast show.

In this episode, we have a repurposed interview — as it is originally published by The reason why we deliver it in entirety and unedited as the final mp3 file published by CoachZing is that the person being interviewed is Fred Castaneda, who is also the host of The Struggling Entrepreneur podcast and the Podcast Reporter podcast (just 2 of the current active 7 shows).

As you will hear in this audio episode, Doug discusses the potential mistakes of content creators in the world of New Media and podcasting. He also discovers some of the strategies for entrepreneurs to make podcasting a successful tool as part of their marketing. They can do this by generating revenue streams by adding podcasting to their marketing.


 We thank Doug for his interview and we know it will provide value to the aspiring entrepreneurs who deal with content creation.


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Copyright (c) 2014, Doug Foresta and and Fred Castaneda of and All rights reserved.

253- Interview with successful Screencasters and Podcasters- Ray Ortega and Lon Naylor

October 3rd, 2014

Ray Ortega is a professional podcaster.  In addition to his own part-time entrepreneurial work as an audio podcaster (with his own shows like The Podcasters Studio and Podcasters Roundtable), his main day-job is that of a video podcaster for a non-profit organization.

In this episode, Ray delivers his story of how he creates video content and then repurposes it as an audio podcast, with the proper iTunes listing and feed to his audience — the Podcasters Roundtable.

In addition, Lon Naylor also describes the formula for repurposing audio podcast episodes into compelling, creative, visually engaging and message-driven screencasts with a good call-to-action.

Lon Naylor - success in screencastingIn fact, Lon completed the opposite approach for repurposing content. He took an audio podcast episode from; and then he added animation, visual images graphics and templates, as well as callouts, zooms, pans and other visual properties to create a quality screencast. You can see this finished work at:

 Podcasting quick tip as screencast:

In this episode’s quick tip, we deliver a screencast for the novice podcaster who has created their final wav file from a free editor (like Audacity) and now would like to encode it as a final mp3 file.

However, using the lame encoder in your podcast workflow path will not deliver the best audio quality if your episode is mainly dialogue or an interview (and not music). There is another mp3 encoder that is free to use, and it is within the iTunes(R) program. It can generate the mp3 final file with a higher quality encoder used for dialog.

This screencast link will walk you through how to (1) take your wav file and import it to iTunes; (2) how to prepare the settings in iTunes for quality mp3 encoding; (3) how to start and finish the mp3 encoding; and (4) how to copy your final mp3 file to your subdirectory for further processing (with mp3TagTools, for instance) or delivery to your media host.

Select this link to view the screencast tip as an mp4 file:

Encoding the final mp3 file with iTunes

Note: this screencast was created as the “raw” version in the workflow of short tutorial screencasts, which use the following steps:

(a) Create the total screencast using Camtasia Studio;

(b) Edit certain sections of the screencast in audio/video with Camtasia Studio (the result is what you see in this link, the “raw” video edited first draft);

While this screencast may suffice for most purposes, there is room for additional touching-up that can really make this screencast a better experience for the viewer/listener who is consuming this tutorial. The other parts of the workflow is what will be discussed in the upcoming course of Screencasting for Podcasters and will be:

(c) Adding animations, callouts and pan/zooms to enhance the visual engagement of the content; and finally,

(d) Adding the visual intro and outro content to complete the final screencast.

As promised, we will deliver podcasting or screencasting quick tips with future episodes of Skills in Screencasts and Podcasts.


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Copyright (C) 2014, Matrix Solutions Corporation and Logical Drive Marketing, LLC. All rights reserved.

251- Summary of a niche-based Entrepreneur-specific conference: Podcast Movement

September 19th, 2014

A conference that was started by 4 podcasters and crowd-funded via Kickstarter took place from August 15-17, 2014, in Dallas, Texas. This was a conference specifically designed for podcasters as an audience, and sponsored by podcasters. The conference was called Podcast Movement.


We had talked about this venture in an earlier episode of this podcast series, and now we report to you about the results of this new conference series.

As you will hear in this audio episode, we analyze this conference as one that had a large community of  Entrepreneurs as the majority of attendees — many veteran successful small business owners, as well as aspiring Entrepreneurs whose passion is podcasting, and who sought to learn more about monetizing their podcasts.

Because this was the first conference of this type since 2008, it did get off to a slow start, as far as aggressive networking and self-community-building were concerned. But the passion and excitement of the community finally came about. And, like a fire-storm, it enveloped the entire audience to deliver a worthwhile experience that provided the following value (which were the objectives of a co-founder, Gary Leland):

- It was a great time where the attendee had a lot of fun; and

- It was an event that provided a lot of education where the attendee learned a lot about podcasting.

Also, you will see that this conference is already scheduled for August of 2015 for the second annual Podcast Movement.

We also get some feedback and stories from some of the veteran entrepreneurs, like Dave Jackson of The School of Podcasting, who have been in the podosphere space for the past 9 years.

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Copyright (c) 2014, Matrix Solutions Corporation. All rights reserved.

250- Entrepreneur opportunity in Screencasting for revenue streams- Lon Naylor

September 3rd, 2014

In the past few years, bloggers have been encouraged to become podcasters and sharpen their skills in Podcasting, so that they can get their content out to larger audiences. Now, these same bloggers-podcasters are being encouraged to add SCREENCASTING to their current New Media skills. In this way, not only will they enlarge their reach and grow their audiences, but they can also have another means of generating revenue streams as screencasters.

We deliver an interview with Lon Naylor, known to many as “Mr. Learn Camtasia.” He is a professional content creator, with specialties in video and screencasting — especially with PowerPoint(R) and Camtasia Studio(R).

In this episode, Lon and Fred discuss the benefits, the value, the opportunities and the possibilities of monetization when New Media entrepreneurs gain the skills in both podcasting and screencasting. They even go into the environment for mobile apps.

Lon Naylor - success in screencastingAs you will hear in this audio episode, Lon describes the benefit of ‘repurposing your content’ — especially since the audio portion of your content creation has been done. Fred goes into the benefits of creating additional revenue streams and ultimately creating a mobile app derived from your current delivered in either a podcast or screencast.

In continuing with Lon Naylor’s practice of providing free and helpful resources, we will be delivering to you with each episode a tip, a hint, a brief tutorial that can help the screencaster and podcaster in the pursuit of gaining the additional skills needed to increase their portfolio, and therefore grow their audience in a new channel and platform.

You are highly encouraged to review, consume and listen to episode 2 and episode 3 of this podcast show of Skills in Screencasts and Podcasts. These episodes will give you a better idea of the ability to generate additional revenue streams with screencasting (for the podcaster), as well as a behind-the-scenes look to make a podcast for screencasters.

You may contact these podcast show co-hosts in these ways:

- For Lon Naylor, he can be reached at:

sites: and

- For Fred Castaneda, he can be reached at:

sites: and

- for electronic mail:



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Copyright (C) 2014, Matrix Solutions corporation, Lon Naylor of and All rights reserved.

PowerPoint is a registered trademark of Microsoft Corporation. Camtasia Studio is a registered trademark of TechSmith Corporation. LearnCamtasia is a trademark of


249- Business Plans — what are they and why do we need one?

August 27th, 2014


We deliver an audio narration of a blogpost from Lisa Wells titled:  “What is a Business Plan and Why Do You Need One?”

Unlike other blog posts and podcast episodes, this one refers to the one-page business plan used by the author, Lisa Wells, that has served her well.  You may want to review this to see if this type of document can work for you and yur business.

Thus, you may not need the dreaded multi-page, detailed document that most startups have to create and submit to financial institutions or investors for funding to get the business started.

Contact information for Lisa Wells:


web site:

address:   Coast2Coast Business Support Solutions,  P.O. Box 113,  Lakeview, North Carolina 28350

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Copyright (c) 2014, Matrix Solutions Corporation and Lisa Wells of and All rights reserved.

248- Interview with Jonny Andrews at Podcasters conference

August 20th, 2014

This is a repurposed episode originally published at the Podcast Reporter podcast show, in which we interview Jonny Andrews of The interview took place at the first annual Podcast Movement conference.


We deliver an interview with Jonny Andrews, a first-time attendee to a Podcast event. On the first day of Podcast Movement conference, he shared with us his growth from published content (i.e., books to be read) into podcasting.

However, Jonny is no stranger to entrepreneurship or success in marketing and growing your audience. As you will hear in this podcast episode, he is getting a great deal of value from the Podcast Movement Conference.

He also has a relatively new podcast called “Audience Hacker”  at

About Jonny Andrews:

Since discovering how to “hack” the publishing industry, Jonny Andrews has been known as the “go to guy” for author entrepreneurs when it comes to launching a successful business or books by growing their audience first.  His techniques for using “leveraged” publishing systems landed his personal book on the Kindle homepage feature for Business & Investing producing tens of thousands of downloads.  He has also propelled clients works to over 15,000 sales in their first week, hitting #10 on Amazon and #2 on the Wall Street Journal.  His systems have helped thousands create massive publishing successes in both fiction & nonfiction by the use of a simple but powerful 3 step “clarity hacking” process.

As you will hear in this audio interview, Jonny may be contemplating adding podcasters to his potential audience or client set.

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Copyright (c) 2014, Matrix Solutions Corporation. All rights reserved.

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