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272- Considerations for Podfading in your Entrepreneurship



Although we like to think positively and aspire that our podcast shows will go on forever and grow forever, we take a look at the reality of the environment in podcasting.

In this episode, we review some of the reasons for considering podfading your podcast show — all the way from burnout to a “fade-out, then fade-in” to begin another new podcast show, but with revitalized passion. Many of them deal with real-life situations and cases-in-point.

Some of the reasons given are:

-.Complications due to Health or age

– Too many podcast shows where you cannot do justice to them;

– Podcasting isn’t “fun” any more;

– Passion is fading;

– Just want podcasting to be no more than a “hobby”;

– Loss of your co-host or JV Partner;

– Decline of interest from your listeners or community, thus a decline of listeners;

– Cannot meat business objectives when podcasting is your business;

– Loss of money in podcasting (“don’t throw good money after bad”)

– Need to pivot to a new strategy, product, offering, technology or service for your business;

– You need a break, a rest and recharging of your “batteries”;

Here are some of the resources which we mentioned in this podcast:

Daniel J Lewis of

Paul Colligan of and;


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Copyright (c) 2015, Matrix Solutions Corporation. All rights reserved.

271- Four steps to becoming a successful CONTENT CREATOR- with cases-in-point


In this episode, we examine the four steps in the journey to becoming a successful content creator, especially for the podcaster.

Does “success” mean making lots of money? Some of the “newbies”
in the podosphere are making 7 figures, and there are a few who
proudly proclaim their revenues and share them online.

But, no, that may not be the measure of success.


Does “success” mean having enormous stats? Some of the
“newbies” have gazillions of downloads, subscribers, sponsors,
listens, views, audience numbers, etc.

But, no that may not be the measure of success.


According to a couple of key podcasters, the true meaning of
success lies elsewhere in “thought leadership” — but also
with the positive results both in stats and revenue streams.

4 Steps to Content creator success

This content for this episode was inspired by two podcasters,
both who have had over 10 years of experience:

(1) Paul Colligan, podcaster of THE PODCAST REPORT; and

(2) Chris Brogan — podcaster, blogger, author and trainer, among
many other things.

It was Paul Colligan who called myself a “luminary” over a year
ago in his podcast episode, when he described me.
It was also Chris Brogan who described the real measure of
success monetarily, but also emphasized the importance of
“thought leadership.”

Together, they inspired the description of the 4-step journey
from podcaster to thought-leader (the latter being the real
measure of success, in my humble opinion, as the other
mentioned victories in the journey have either been preludes
or learning-steps).

As you will hear in this audio episode, the four steps to becoming
a “successful” CONTENT CREATOR are detailed and described as:

(1) Subject matter expert that develops into a true “luminary”;

(2) Solution-provider or problem-solver;

(3) Trusted advisor; and then,


After listening to this episode, the rhetorical question for you is
“where are you in this journey today, and what is your personal
and business target in steps for your future?”

Here are some of the links from the cases-in-point and
the resources mentioned in this audio episode:

THE REFERRAL ENGINE, book by John Jantsch

THE SPEED OF TRUST, book by Dr. Steven Covey

PAUL COLLIGAN, podcaster, author & blogger at

CHRIS BROGAN, author, trainer, blogger at

SCOTT JOHNSON, podcaster at

LON NAYLOR, screencaster and podcaster and blogger at

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Copyright (c) 2015, Matrix Solutions Corporation. All rights reserved.

270- Differentiating your Brand and Business in a Saturated Market- case studies


A major decision for most entrepreneurs is the one to enter a market that has a reputation of being “saturated.” The cause could be one of many reasons.

In this Bonus episode, we look into issues and concerns for the entrepreneur to either enter or continue in a saturated market — and we do so from real-life case studies of small businesses.

The first case study examines the risks and the suggested recommendations for looking at the product, service, offering or brand entry into a “saturated market.” These may include:

– confirming with research that you have a greater value offered to you target audience than what is currently available from competitors (again, a new added value at the right time, right place and right “formula”);

– confirming that there is an abundance mentality in the market to lower your risk of entry; and

– Your target audience belongs to a “niche” or “super-niche” of potentially loyal fans that have the NEED and WANT of what you are offering to deliver in value (or products, services or offerings or courses, etc.) and are passionate about the niche issues; or

– Your target audience is a proven one in the niche, and you may already have them as known followers for your current communications to them;

…and other factors.

Such is the case of the new course to be launched (along with its existing podcast show for creating awareness and exposure) that is called Podcasting for Screencasters.

Podcasting4Screencasters screen shot epis 3

As part of this entrance into this saturated marketplace of podcasts that teach their target market how to podcast, you may find out more about the free webinar at:


The second case study concerns the decision to REMAIN in a market that is “saturated.” It is the 8-year old podcast show called The Struggling Entrepreneur — an interview-based show with entrepreneur guests, as well as other business content for the entrepreneur.

The reasons for continuing are given, and they include some of the following:

– You may already be getting great feedback and actions from your target audience, expressing their knowledge, their liking you and trusting you in various ways, especially communication with you;

– You may already have had some measure of “success” (which is defined differently for every entrepreneur) with your target audience, and your main objective would be to KEEP your current audience, while GROWING it with planned marketing strategy that turns into execution of a marketing plan for the marketing tactics; and

– Your objective may be to complete the path steps of

Subject Matter expert ==>

Problem-solver for your niche audience ==>

Trusted advisor with proof of reference sales ==>

THOUGHT LEADER for your target audience.

SE screen shot

We also highlighted certain “take-aways” from this episode, including:

– asking yourself  (with a documented proposed plan of executing the four steps to success)  how YOU can become a Thought Leader.

– Confirming what is your documented of measure of success; and

– Documenting a planned exit strategy with alternatives, in case you do not succeed in this saturated market within a planned period of time.

Finally, we did mention another show which we referenced —  it was Paul Colligan at


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Copyright (c) 2015, Matrix Solutions Corporation. All rights reserved.

269- Essential Marketing Action Steps for Entrepreneurs


In this episode, we deliver the audio narration of a blog post from by Marty Marsh (who is at

The name of the blog post is:

5 Essential Marketing Action Steps.


And here, Marty discusses his five essential steps:

1. Get clear about your primary marketing goals.

2. Know your ideal and perfect client (and also be clear about who is NOT your ideal client).

3. Know your core message points.

4. What is your lead generation strategy?

5. What is your client education process.

As you will hear in this audio episode, this original blog post has been repurposed into audio, and the attributions and links are included.


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Copyright (c) Marty Marsh at Original article published in April, 2015, at All rights reserved.

268- Mega Business Conferences for the Entrepreneur – NAB and NMX


This episode deals with an examination of the return on investment or ROI of attending a Mega Business Conference or Expo as an entrepreneur — and the seven major objectives that you may use to measure this.


Using as a case-in-point the Mega Conference of the New Media Expo 2015 and the National Association of Broadcasters (NAB) show, we review these seven major objectives and situations of attending in person these joint events:

1.  Business Networking;

2.  Joint Ventures, Deals, Business Projects and Affiliates;

3.  Being a speaker or panelist at the event;

4.  Re-connecting with others (without pushing a business interest or agenda on them) for purposes of relationship-building and relationship-nurturing;

5.  Engaging in pre-launch activities or executing pre-launch plans;

6.  Getting education and/or training;

7.  Selling and promoting your service, offering or product.

We did not go over three other minor objectives, such as:

– exhibiting at the event;

– making a family vacation while at the event (either before- or after-the-event);

– enjoying the attractions and shows at the location (especially Las Vegas, Nevada).

We will be delivering some results of these objectives for us and for other entrepreneurs after the event in future podcast episodes.

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Copyright (c) 2015, Matrix Solutions Corporation. All rights reserved.

Facts about Who Makes the Best Entrepreneurs



This episode is the audio narration of a blogpost (and an email sent to a subscription distribution list) by Michael Hyatt of

The topic is:  “Who Makes the Best Entrepreneurs? It’s Not Who You Think: Why I’m Putting My Money on the Older Horse.”

As you will hear in this audio episode, Michael Hyatt discovers from research findings that the largest part of successful entrepreneurs are those with age, experience, knowledge, wisdom, lessons learned, some self-funding resources and disciplinary qualities found in those who are over 40 (and many who are over 50) — and not the  “whiz kids” with a bright idea (he gives Bill Gates as one example).

In the blogpost and article, Michael Hyatt mentions RESOURCES as the key ingredient for building a foundation for success — and these resources include 4 types of CAPITAL:

– Life Capital

– Intellectual Capital

– Social Capital


– Financial Capital

So if you are an aspiring entrepreneur who is mature in age, experience, knowledge, discipline and human relationships (the type of capital that the younger set of would-be entrepreneurs are lacking), then you are the cream of the crop for becoming the next set of successful entrepreneurs.

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Copyright (c) 2015, Matrix Solutions Corporation and Michael Hyatt of   All rights reserved.

266- Anatomy of a successful Joint Venture Partnership serving a targeted niche


This episode has 3 individual entrepreneurs in a single interview, so that we can learn about the lessons learned in this live case study where we review the anatomy of a successful Joint Venture / partnership. The joint venture partners are D’Vorah Lansky and Doug Foresta, and their venture started with the 30-Day Podcasting Challenge, and their web site for the podcast is Podcasting Success Secrets.

Web site - DVorah-n-Doug- 2015-03-25_8-16-23

This was a venture that targeted the authors and entrepreneurs with a non-judgmental and non-intimidating environment to get their message published.

Less than a year old, this venture has many programs within it. One such program is called The Podcast Club.

The attached pdf document will give you an overview of the features, benefits and programs of this venture for the intended audiences of authors and entrepreneurs.

Select this link to view the PDF DOCUMENT “About the PODCAST CLUB.”

As you will hear in this audio episode, we explore:

– how they met and became JV partners;

– how they began their planning and conducted their research for their target audience(s);

– how they planned the potential programs of their new venture — including podcasts, membership site, premium content, interactive calls and webinars, mastermind groups — and more;

– how their podcast became a key piece of their venture (since they were both podcasters).

We also get a quick peek at their future plans for growth and directions for this venture.

Now, in full disclosure, I have been interviewed by each of these two individuals for 2 separate podcast shows in the past. But in this episode, they are the interviewees over the Skype network.

They also deliver the lessons learned and their challenges in starting this venture less than a year ago. From what they mention in the discussion, they seemed to have discovered a strong niche that is hungry for the content and programs that they are delivering. And so far, their venture has met or exceeded its financial goals.

If you wish to become a member of their program, they are offering a special discount to any of our listeners that mention to them that they heard about their venture on this podcast episode.

For more information, you may contact via email at:


or go to the web site of: (for the podcast)


(for the 30-day Podcasting Challenge)


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Copyright (c) 2015, Matrix Solutions Corporation and D’Vorah Lansky and Doug Foresta. All rights reserved.

265- Next episode: An anatomy of a successful Joint Venture for 2 entrepreneurs – and thanks to our listeners



We would like to thank you for your patience during the bit of trouble that we had on our web hosting site.

We believe that the problems have been resolved, and we wanted to let you know that we are going to publish an interview in the next few days about the journey taken by two successful entrepreneurs who have teamed up together to form a JOINT VENTURE.

We will explore this successful type of partnership — how they met, how they began their planning, how they researched their audience and the potential of this new venture (including podcasts, but also with a membership site and plans for a mastermind group and other programs, etc.). We will also get a peek at their plans for the future growth of this venture.

I have been interviewed by each of these two individuals who will be the interviewees of the next episode — that’s right, we shall have 3 people on the interview Skype call, so that you can get all the details from them about the lessons learned that they have discovered as they planned, launched and executed a successful site and program that services a niche that is hungry for the value that they deliver.

Until we post that episode, thank you to all our listeners for your patience while we have addressed the problems of web sites on the internet due to the malice of others.


Struggling Entrepreneur web site

(a free podcast show serving you since 2007)

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Copyright (c) 2015, Matrix Solutions Corporation. All rights reserved.

263- New Platform for Entrepreneurs for marketing – Screencast Pro


In this audio episode, we repurpose content of an episode of the podcast show called Skills In Screencasts and Podcasts.

We deliver a discussion with Lon Naylor about a new offering and program called Screencast Pro.


This offering could be a great one for either aspiring or current Startup owners and Entrepreneurs who wish to extend their skills to increase their audience and customers via the publication of SCREENCASTS.

The key date and times are:  24 February 2015, at 9:00 a.m. Eastern for early-bird content), as well as 11:00 am Eastern (for CART).

ScreencastPro cart date

As you will hear in this audio episode, Lon describes:

– the origin and development of this program with his joint venture partner, Joey Xoto;

– the pre-launch and launch activities (with the CART availability on 24 February 2015) including 3 videos as pre-launch content;

– the inclusion of free resources, hints, tips, tricks and templates that allow an aspiring screencaster, Internet Marketer, Entrepreneur or Podcaster or New Media professional to use the templates and deliver effective screencasts very quickly;

– the availability of a membership site where continuing templates, discussions, demos and other added value content will be available to those who purchase the offering; and

– much more (hint:: go to episode 19 of this podcast show for a detailed look at some pre-launch videos about the benefits of Screencast Pro).

For more information (until the actual CART availability and launch of the offering),  select the link, below:


Or, if you wish to see the pre-launch videos (there are 3) prior to the CART-date availability, select this link:


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Copyright (c) 2015, Lon Naylor and Joey Xoto of All rights reserved.

262- Entrepreneur finds value in Online Conference aka Virtual Event


This is a repurposed audio episode from the podcast show called Podcast Reporter at

This is of value to those who wish to pursue podcasting, as it is a virtual event — that is an online conference via the Internet. There was no travel involved. And there were 6 evenings of 2 presentations each by speakers who delivered their content online — as well as a promise to have materials, slides, audio mp3 files, video replay and chatroom transcripts.

In this audio episode, we deliver a review of the Business Podcaster Summit online conference — aka a Virtual Event — for podcasters who want to establish podcasting as a business or take their podcasts to the next level in monetization or profit strategies.

As you will hear in this audio episode, this virtual event took place during the last two weeks of January, 2015. With a dozen sessions delivered by speakers chosen by two of the folks that started Podcast Movement (the conference), the topics ranged from Building Podcast Communities and Creating Mailing lists via Podcasting to Crowdfunding — and more.

I myself attended the conference online during the live presentations. I tried to get some of the materials, slides and download the audio episode and chatroom transcripts — although some of these were not readily available, even after a few days of the live session.

Overall, I feel that the summit provided great value to those who could not attend the previous Podcast Movement conference (or get the content from the virtual ticket) — as most of these selected speakers also spoke at the August, 2014, conference (many times with the same or related presentation). In fact, this review highlights what I considered the top 3 sessions.

Of course, even though there were only 12 sessions of 50 to 60 minutes each, an attendee always wishes that there had been more sessions — especially from well-known business successes and thought leaders with monetization in podcasting, such as Paul Colligan, Daniel J Lewis and others (whose absence was considerably noticed by experienced podcasters).

Indeed, for those who could not attend the live sessions, the replays have a web page for those paying customers — and as soon as they are available, they will add more value to the podcasters who want to consume the content from this virtual event.

It will be interesting to see the content and sessions from the upcoming Podcast Movement 2015 conference and the subsequent Business Podcaster Summit.


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Copyright (c) 2015, Matrix Solutions Corporation. All rights reserved.