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275- A DISRUPTION Entrepreneur with an in-depth interview

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In this episode, we have an in-depth interview with an Entrepreneur who is a DISRUPTER in the monetization environment in podcasting — mainly because he is committed NOT to be a podcaster. That is, he is committed to be a GUEST of podcasting interviews and create revenue streams in his entrepreneurship.

Tom Schwab and free bookThe entrepreneur is Tom Schwab. He has a business in which he leverages the results of his being a guest on podcasts:

– he turns his listeners into LEADS;

– he turns his leads into buying CUSTOMERS;

– he nurtures the customers into loyal ADVOCATES.

As you will hear in this audio episode, Tom is a Navy veteran.  Tom is a specialist in processes and systems. This has helped him to develop the content for his:

– services;

– ebook content; and

– online course content.

As you will hear, Tom has offered a 50 per cent discount for any of his premium offerings — that is, the online course and/or consulting services. All you have to do is mention to Tom that you heard about this in this podcast episode.

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Copyright (c) 2015, Matrix Solutions Corporation. All rights reserved.

274- Entrepreneur monetizes podcast by NOT STARTING A PODCAST- a new revenue model

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Tom Schwab and free book

In this brief audio episode, we focus on a new model by Entrepreneur Tom Schwab on monetizing podcasts.

His program produces results BY NOT CREATING OR STARTING YOUR OWN PODCAST — but rather, by being a GUEST on the podcast shows of others.

In a recent webinar, he outlined his four elements:

(1) Delivering a 6-step approach to being scheduled as a guest on an audio episode of a podcast show;

(2) Explaining how to get LEADS from GUEST appearances;

(3) Delivering the process of how to nurture the leads into PAYING CUSTOMERS; and

(4) Delivering the final explanation of how to turn customers into ADVOCATES.

At his web site of http://www.tmschwab.com/ , Tom shows one of his key recommendations — that is, creating a landing page for each guest appearance.

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For more information, you can go to www.tmschwab.com.

At this blog, Tom provides you with the information about his book, his online course and his webinars. You can also join his blog following.

To contact Tom on twitter, his handle is @tmschwab.

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Copyright (c) 2015, Matrix Solutions Corporation. All rights reserved.

273- Critical issues that can negatively impact your Entrepreneurship – 2 case studies

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There are 2 case studies of actual podcasters who are Entrepreneurs that had to face the problems of health issues — including stress, tension, pressure, anxiety, frustration and “burning the candle at both ends” (leading towards burnout) — which negatively impacted their business, and their lives.

One case study is your Podcast Reporter.

The other case study is our respected Podcast Coach from the School of Podcasting, Dave Jackson.

Both have what we refer to as “wake-up calls.” Both had to deal with the negative impact of these issues. However, only one really facing the dilemma and avoiding the critical problems that can result for self, for business, for family and for life.

We hope that you yourself will be able to recognize the symptoms of being overwhelmed, where you are trying to do more than you have time to do, and thus have these issues.

The FREE resource that is mentioned is an online course that will help you:

– accomplish more,

– in less time,

– with better quality

– and with REDUCED STRESS.

It is a FREE course called Gain Control of Your Day, and you can get the free podcast audio episodes, along with the free workbooks and pdfs for the lessons at:

http://www.gaincontrolofyourday.com/podcast

and start learning from episode 14 and go to episode 59 to get all the free materials for the course (you can get to the archives and start with February, 2013).

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Copyright (c) 2015, Matrix Solutions Corporation. All rights reserved.

272- Considerations for Podfading in your Entrepreneurship

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Although we like to think positively and aspire that our podcast shows will go on forever and grow forever, we take a look at the reality of the environment in podcasting.

In this episode, we review some of the reasons for considering podfading your podcast show — all the way from burnout to a “fade-out, then fade-in” to begin another new podcast show, but with revitalized passion. Many of them deal with real-life situations and cases-in-point.

Some of the reasons given are:

-.Complications due to Health or age

– Too many podcast shows where you cannot do justice to them;

– Podcasting isn’t “fun” any more;

– Passion is fading;

– Just want podcasting to be no more than a “hobby”;

– Loss of your co-host or JV Partner;

– Decline of interest from your listeners or community, thus a decline of listeners;

– Cannot meat business objectives when podcasting is your business;

– Loss of money in podcasting (“don’t throw good money after bad”)

– Need to pivot to a new strategy, product, offering, technology or service for your business;

– You need a break, a rest and recharging of your “batteries”;

Here are some of the resources which we mentioned in this podcast:

Daniel J Lewis of www.theaudacitytopodcast.com

Paul Colligan of www.paulcolligan.com and www.ThePodcastReport.com;

FinanceForSTartups.com

PodcastersRoundtable.com

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Copyright (c) 2015, Matrix Solutions Corporation. All rights reserved.

271- Four steps to becoming a successful CONTENT CREATOR- with cases-in-point

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In this episode, we examine the four steps in the journey to becoming a successful content creator, especially for the podcaster.

Does “success” mean making lots of money? Some of the “newbies”
in the podosphere are making 7 figures, and there are a few who
proudly proclaim their revenues and share them online.

But, no, that may not be the measure of success.

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Does “success” mean having enormous stats? Some of the
“newbies” have gazillions of downloads, subscribers, sponsors,
listens, views, audience numbers, etc.

But, no that may not be the measure of success.

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According to a couple of key podcasters, the true meaning of
success lies elsewhere in “thought leadership” — but also
with the positive results both in stats and revenue streams.

4 Steps to Content creator success

This content for this episode was inspired by two podcasters,
both who have had over 10 years of experience:

(1) Paul Colligan, podcaster of THE PODCAST REPORT; and

(2) Chris Brogan — podcaster, blogger, author and trainer, among
many other things.

It was Paul Colligan who called myself a “luminary” over a year
ago in his podcast episode, when he described me.
It was also Chris Brogan who described the real measure of
success monetarily, but also emphasized the importance of
“thought leadership.”

Together, they inspired the description of the 4-step journey
from podcaster to thought-leader (the latter being the real
measure of success, in my humble opinion, as the other
mentioned victories in the journey have either been preludes
or learning-steps).

As you will hear in this audio episode, the four steps to becoming
a “successful” CONTENT CREATOR are detailed and described as:

(1) Subject matter expert that develops into a true “luminary”;

(2) Solution-provider or problem-solver;

(3) Trusted advisor; and then,

(4) THOUGHT LEADER.

After listening to this episode, the rhetorical question for you is
“where are you in this journey today, and what is your personal
and business target in steps for your future?”

Here are some of the links from the cases-in-point and
the resources mentioned in this audio episode:

THE REFERRAL ENGINE, book by John Jantsch

THE SPEED OF TRUST, book by Dr. Steven Covey

PAUL COLLIGAN, podcaster, author & blogger at www.thepodcastreport.com

CHRIS BROGAN, author, trainer, blogger at www.chrisbrogan.com

SCOTT JOHNSON, podcaster at www.computertutorflorida.com

LON NAYLOR, screencaster and podcaster and blogger at  www.LearnCamtasia.com

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Copyright (c) 2015, Matrix Solutions Corporation. All rights reserved.

270- Differentiating your Brand and Business in a Saturated Market- case studies

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A major decision for most entrepreneurs is the one to enter a market that has a reputation of being “saturated.” The cause could be one of many reasons.

In this Bonus episode, we look into issues and concerns for the entrepreneur to either enter or continue in a saturated market — and we do so from real-life case studies of small businesses.

The first case study examines the risks and the suggested recommendations for looking at the product, service, offering or brand entry into a “saturated market.” These may include:

– confirming with research that you have a greater value offered to you target audience than what is currently available from competitors (again, a new added value at the right time, right place and right “formula”);

– confirming that there is an abundance mentality in the market to lower your risk of entry; and

– Your target audience belongs to a “niche” or “super-niche” of potentially loyal fans that have the NEED and WANT of what you are offering to deliver in value (or products, services or offerings or courses, etc.) and are passionate about the niche issues; or

– Your target audience is a proven one in the niche, and you may already have them as known followers for your current communications to them;

…and other factors.

Such is the case of the new course to be launched (along with its existing podcast show for creating awareness and exposure) that is called Podcasting for Screencasters.

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As part of this entrance into this saturated marketplace of podcasts that teach their target market how to podcast, you may find out more about the free webinar at:

http://www.podcastingforscreencasters.com/webinar

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The second case study concerns the decision to REMAIN in a market that is “saturated.” It is the 8-year old podcast show called The Struggling Entrepreneur — an interview-based show with entrepreneur guests, as well as other business content for the entrepreneur.

The reasons for continuing are given, and they include some of the following:

– You may already be getting great feedback and actions from your target audience, expressing their knowledge, their liking you and trusting you in various ways, especially communication with you;

– You may already have had some measure of “success” (which is defined differently for every entrepreneur) with your target audience, and your main objective would be to KEEP your current audience, while GROWING it with planned marketing strategy that turns into execution of a marketing plan for the marketing tactics; and

– Your objective may be to complete the path steps of

Subject Matter expert ==>

Problem-solver for your niche audience ==>

Trusted advisor with proof of reference sales ==>

THOUGHT LEADER for your target audience.

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We also highlighted certain “take-aways” from this episode, including:

– asking yourself  (with a documented proposed plan of executing the four steps to success)  how YOU can become a Thought Leader.

– Confirming what is your documented of measure of success; and

– Documenting a planned exit strategy with alternatives, in case you do not succeed in this saturated market within a planned period of time.

Finally, we did mention another show which we referenced —  it was Paul Colligan at www.ThePodcastReport.com.

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Copyright (c) 2015, Matrix Solutions Corporation. All rights reserved.

269- Essential Marketing Action Steps for Entrepreneurs

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In this episode, we deliver the audio narration of a blog post from Solo-E.com by Marty Marsh (who is at http://martymarsh.com).

The name of the blog post is:

5 Essential Marketing Action Steps.

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And here, Marty discusses his five essential steps:

1. Get clear about your primary marketing goals.

2. Know your ideal and perfect client (and also be clear about who is NOT your ideal client).

3. Know your core message points.

4. What is your lead generation strategy?

5. What is your client education process.

As you will hear in this audio episode, this original blog post has been repurposed into audio, and the attributions and links are included.

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Copyright (c) Marty Marsh at www.martymarsh.com. Original article published in April, 2015, at www.solo-e.com. All rights reserved.

268- Mega Business Conferences for the Entrepreneur – NAB and NMX

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This episode deals with an examination of the return on investment or ROI of attending a Mega Business Conference or Expo as an entrepreneur — and the seven major objectives that you may use to measure this.

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Using as a case-in-point the Mega Conference of the New Media Expo 2015 and the National Association of Broadcasters (NAB) show, we review these seven major objectives and situations of attending in person these joint events:

1.  Business Networking;

2.  Joint Ventures, Deals, Business Projects and Affiliates;

3.  Being a speaker or panelist at the event;

4.  Re-connecting with others (without pushing a business interest or agenda on them) for purposes of relationship-building and relationship-nurturing;

5.  Engaging in pre-launch activities or executing pre-launch plans;

6.  Getting education and/or training;

7.  Selling and promoting your service, offering or product.

We did not go over three other minor objectives, such as:

– exhibiting at the event;

– making a family vacation while at the event (either before- or after-the-event);

– enjoying the attractions and shows at the location (especially Las Vegas, Nevada).

We will be delivering some results of these objectives for us and for other entrepreneurs after the event in future podcast episodes.

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Copyright (c) 2015, Matrix Solutions Corporation. All rights reserved.

Facts about Who Makes the Best Entrepreneurs

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This episode is the audio narration of a blogpost (and an email sent to a subscription distribution list) by Michael Hyatt of www.michaelhyatt.com.

The topic is:  “Who Makes the Best Entrepreneurs? It’s Not Who You Think: Why I’m Putting My Money on the Older Horse.”

As you will hear in this audio episode, Michael Hyatt discovers from research findings that the largest part of successful entrepreneurs are those with age, experience, knowledge, wisdom, lessons learned, some self-funding resources and disciplinary qualities found in those who are over 40 (and many who are over 50) — and not the  “whiz kids” with a bright idea (he gives Bill Gates as one example).

In the blogpost and article, Michael Hyatt mentions RESOURCES as the key ingredient for building a foundation for success — and these resources include 4 types of CAPITAL:

– Life Capital

– Intellectual Capital

– Social Capital

and

– Financial Capital

So if you are an aspiring entrepreneur who is mature in age, experience, knowledge, discipline and human relationships (the type of capital that the younger set of would-be entrepreneurs are lacking), then you are the cream of the crop for becoming the next set of successful entrepreneurs.

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Copyright (c) 2015, Matrix Solutions Corporation and Michael Hyatt of www.michaelhyatt.com.   All rights reserved.

266- Anatomy of a successful Joint Venture Partnership serving a targeted niche

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This episode has 3 individual entrepreneurs in a single interview, so that we can learn about the lessons learned in this live case study where we review the anatomy of a successful Joint Venture / partnership. The joint venture partners are D’Vorah Lansky and Doug Foresta, and their venture started with the 30-Day Podcasting Challenge, and their web site for the podcast is Podcasting Success Secrets.

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This was a venture that targeted the authors and entrepreneurs with a non-judgmental and non-intimidating environment to get their message published.

Less than a year old, this venture has many programs within it. One such program is called The Podcast Club.

The attached pdf document will give you an overview of the features, benefits and programs of this venture for the intended audiences of authors and entrepreneurs.

Select this link to view the PDF DOCUMENT “About the PODCAST CLUB.”

As you will hear in this audio episode, we explore:

– how they met and became JV partners;

– how they began their planning and conducted their research for their target audience(s);

– how they planned the potential programs of their new venture — including podcasts, membership site, premium content, interactive calls and webinars, mastermind groups — and more;

– how their podcast became a key piece of their venture (since they were both podcasters).

We also get a quick peek at their future plans for growth and directions for this venture.

Now, in full disclosure, I have been interviewed by each of these two individuals for 2 separate podcast shows in the past. But in this episode, they are the interviewees over the Skype network.

They also deliver the lessons learned and their challenges in starting this venture less than a year ago. From what they mention in the discussion, they seemed to have discovered a strong niche that is hungry for the content and programs that they are delivering. And so far, their venture has met or exceeded its financial goals.

If you wish to become a member of their program, they are offering a special discount to any of our listeners that mention to them that they heard about their venture on this podcast episode.

For more information, you may contact via email at:

Dvorah@podcastingsuccesssecrets.com

or

doug@coachzing.com

or go to the web site of:

www.PodcastingSuccessSecrets.com (for the podcast)

or

http://podcastingsuccesssecrets.com/30-day-podcasting-challenge-info/

(for the 30-day Podcasting Challenge)

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Copyright (c) 2015, Matrix Solutions Corporation and D’Vorah Lansky and Doug Foresta. All rights reserved.