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Struggling Entreprenuer

255- New Media Entrepreneur – Doug Welch

November 26th, 2014

Baby Boomer Douglas E. Welch of the very first podcasters in the podosphere (since September, 2004) was also one of the very first New Media content producers who standardized in (1) repurposing content from a written column or blog: and (2) using screencasts to provide additional value to all 6 of his early podcast shows; and (3) taking a lead in organizing virtual events in the Bar-Camp style of un-conferences.

Douglas had his first podcast, Career Opportunities, and then added 5 more shows to become a prolific podcaster in multiple genres — from business, careers, gardening, finance, and high-tech discussions.

His current podcasts are available for subscription at

His background is creative and not conventional — he was a THEATER major in college, but he was successful as an Entrepreneur for many years with his freelance computer-and-LAN installation-and-support business.

As you will hear in this audio episode, crawling under tables and desks to install or unclog the coils of cable that grow in IT locations was something less than desirable. So he decided to go into helping others with counsel, advice, public speaking, presentations and consulting for New Media, including screencasting, podcasting, video, blogging and other New Media areas. In addition, he is the author of 5 published books on and other publishers.

Doug Welch as an author

Doug continues to be a driving force in the San Fernando Valley of Southern California with his own “Tribe” called New Media Interchange.

If you wish to contact Doug, please visit

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Copyright (c) 2014, Matrix Solutions Corporation. All rights reserved.

252- CoachZing interview by Doug Foresta examines Content Creation monetization

October 22nd, 2014

The CoachZing Show is a podcast series, available on iTunes and other directories, which delivers interviews with entrepreneurs, coaches, therapists, authors and speakers — to discover tips and techniques for effective content creation and marketing. It is available on iTunes and other directories, and it is a free podcast show.

Doug Foresta is the interviewer and host of this podcast show.

In this episode, we have a repurposed interview — as it is originally published by The reason why we deliver it in entirety and unedited as the final mp3 file published by CoachZing is that the person being interviewed is Fred Castaneda, who is also the host of The Struggling Entrepreneur podcast and the Podcast Reporter podcast (just 2 of the current active 7 shows).

As you will hear in this audio episode, Doug discusses the potential mistakes of content creators in the world of New Media and podcasting. He also discovers some of the strategies for entrepreneurs to make podcasting a successful tool as part of their marketing. They can do this by generating revenue streams by adding podcasting to their marketing.


 We thank Doug for his interview and we know it will provide value to the aspiring entrepreneurs who deal with content creation.


Select this link to listen to the audio episode in a separate window.


Copyright (c) 2014, Doug Foresta and and Fred Castaneda of and All rights reserved.

253- Interview with successful Screencasters and Podcasters- Ray Ortega and Lon Naylor

October 3rd, 2014

Ray Ortega is a professional podcaster.  In addition to his own part-time entrepreneurial work as an audio podcaster (with his own shows like The Podcasters Studio and Podcasters Roundtable), his main day-job is that of a video podcaster for a non-profit organization.

In this episode, Ray delivers his story of how he creates video content and then repurposes it as an audio podcast, with the proper iTunes listing and feed to his audience — the Podcasters Roundtable.

In addition, Lon Naylor also describes the formula for repurposing audio podcast episodes into compelling, creative, visually engaging and message-driven screencasts with a good call-to-action.

Lon Naylor - success in screencastingIn fact, Lon completed the opposite approach for repurposing content. He took an audio podcast episode from; and then he added animation, visual images graphics and templates, as well as callouts, zooms, pans and other visual properties to create a quality screencast. You can see this finished work at:

 Podcasting quick tip as screencast:

In this episode’s quick tip, we deliver a screencast for the novice podcaster who has created their final wav file from a free editor (like Audacity) and now would like to encode it as a final mp3 file.

However, using the lame encoder in your podcast workflow path will not deliver the best audio quality if your episode is mainly dialogue or an interview (and not music). There is another mp3 encoder that is free to use, and it is within the iTunes(R) program. It can generate the mp3 final file with a higher quality encoder used for dialog.

This screencast link will walk you through how to (1) take your wav file and import it to iTunes; (2) how to prepare the settings in iTunes for quality mp3 encoding; (3) how to start and finish the mp3 encoding; and (4) how to copy your final mp3 file to your subdirectory for further processing (with mp3TagTools, for instance) or delivery to your media host.

Select this link to view the screencast tip as an mp4 file:

Encoding the final mp3 file with iTunes

Note: this screencast was created as the “raw” version in the workflow of short tutorial screencasts, which use the following steps:

(a) Create the total screencast using Camtasia Studio;

(b) Edit certain sections of the screencast in audio/video with Camtasia Studio (the result is what you see in this link, the “raw” video edited first draft);

While this screencast may suffice for most purposes, there is room for additional touching-up that can really make this screencast a better experience for the viewer/listener who is consuming this tutorial. The other parts of the workflow is what will be discussed in the upcoming course of Screencasting for Podcasters and will be:

(c) Adding animations, callouts and pan/zooms to enhance the visual engagement of the content; and finally,

(d) Adding the visual intro and outro content to complete the final screencast.

As promised, we will deliver podcasting or screencasting quick tips with future episodes of Skills in Screencasts and Podcasts.


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Copyright (C) 2014, Matrix Solutions Corporation and Logical Drive Marketing, LLC. All rights reserved.

251- Summary of a niche-based Entrepreneur-specific conference: Podcast Movement

September 19th, 2014

A conference that was started by 4 podcasters and crowd-funded via Kickstarter took place from August 15-17, 2014, in Dallas, Texas. This was a conference specifically designed for podcasters as an audience, and sponsored by podcasters. The conference was called Podcast Movement.


We had talked about this venture in an earlier episode of this podcast series, and now we report to you about the results of this new conference series.

As you will hear in this audio episode, we analyze this conference as one that had a large community of  Entrepreneurs as the majority of attendees — many veteran successful small business owners, as well as aspiring Entrepreneurs whose passion is podcasting, and who sought to learn more about monetizing their podcasts.

Because this was the first conference of this type since 2008, it did get off to a slow start, as far as aggressive networking and self-community-building were concerned. But the passion and excitement of the community finally came about. And, like a fire-storm, it enveloped the entire audience to deliver a worthwhile experience that provided the following value (which were the objectives of a co-founder, Gary Leland):

- It was a great time where the attendee had a lot of fun; and

- It was an event that provided a lot of education where the attendee learned a lot about podcasting.

Also, you will see that this conference is already scheduled for August of 2015 for the second annual Podcast Movement.

We also get some feedback and stories from some of the veteran entrepreneurs, like Dave Jackson of The School of Podcasting, who have been in the podosphere space for the past 9 years.

Select this link to listen to the audio episode in a different window.

Copyright (c) 2014, Matrix Solutions Corporation. All rights reserved.

250- Entrepreneur opportunity in Screencasting for revenue streams- Lon Naylor

September 3rd, 2014

In the past few years, bloggers have been encouraged to become podcasters and sharpen their skills in Podcasting, so that they can get their content out to larger audiences. Now, these same bloggers-podcasters are being encouraged to add SCREENCASTING to their current New Media skills. In this way, not only will they enlarge their reach and grow their audiences, but they can also have another means of generating revenue streams as screencasters.

We deliver an interview with Lon Naylor, known to many as “Mr. Learn Camtasia.” He is a professional content creator, with specialties in video and screencasting — especially with PowerPoint(R) and Camtasia Studio(R).

In this episode, Lon and Fred discuss the benefits, the value, the opportunities and the possibilities of monetization when New Media entrepreneurs gain the skills in both podcasting and screencasting. They even go into the environment for mobile apps.

Lon Naylor - success in screencastingAs you will hear in this audio episode, Lon describes the benefit of ‘repurposing your content’ — especially since the audio portion of your content creation has been done. Fred goes into the benefits of creating additional revenue streams and ultimately creating a mobile app derived from your current delivered in either a podcast or screencast.

In continuing with Lon Naylor’s practice of providing free and helpful resources, we will be delivering to you with each episode a tip, a hint, a brief tutorial that can help the screencaster and podcaster in the pursuit of gaining the additional skills needed to increase their portfolio, and therefore grow their audience in a new channel and platform.

You are highly encouraged to review, consume and listen to episode 2 and episode 3 of this podcast show of Skills in Screencasts and Podcasts. These episodes will give you a better idea of the ability to generate additional revenue streams with screencasting (for the podcaster), as well as a behind-the-scenes look to make a podcast for screencasters.

You may contact these podcast show co-hosts in these ways:

- For Lon Naylor, he can be reached at:

sites: and

- For Fred Castaneda, he can be reached at:

sites: and

- for electronic mail:



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Copyright (C) 2014, Matrix Solutions corporation, Lon Naylor of and All rights reserved.

PowerPoint is a registered trademark of Microsoft Corporation. Camtasia Studio is a registered trademark of TechSmith Corporation. LearnCamtasia is a trademark of


249- Business Plans — what are they and why do we need one?

August 27th, 2014


We deliver an audio narration of a blogpost from Lisa Wells titled:  “What is a Business Plan and Why Do You Need One?”

Unlike other blog posts and podcast episodes, this one refers to the one-page business plan used by the author, Lisa Wells, that has served her well.  You may want to review this to see if this type of document can work for you and yur business.

Thus, you may not need the dreaded multi-page, detailed document that most startups have to create and submit to financial institutions or investors for funding to get the business started.

Contact information for Lisa Wells:


web site:

address:   Coast2Coast Business Support Solutions,  P.O. Box 113,  Lakeview, North Carolina 28350

Select this link to listen to the audio episode in another window.

Copyright (c) 2014, Matrix Solutions Corporation and Lisa Wells of and All rights reserved.

248- Interview with Jonny Andrews at Podcasters conference

August 20th, 2014

This is a repurposed episode originally published at the Podcast Reporter podcast show, in which we interview Jonny Andrews of The interview took place at the first annual Podcast Movement conference.


We deliver an interview with Jonny Andrews, a first-time attendee to a Podcast event. On the first day of Podcast Movement conference, he shared with us his growth from published content (i.e., books to be read) into podcasting.

However, Jonny is no stranger to entrepreneurship or success in marketing and growing your audience. As you will hear in this podcast episode, he is getting a great deal of value from the Podcast Movement Conference.

He also has a relatively new podcast called “Audience Hacker”  at

About Jonny Andrews:

Since discovering how to “hack” the publishing industry, Jonny Andrews has been known as the “go to guy” for author entrepreneurs when it comes to launching a successful business or books by growing their audience first.  His techniques for using “leveraged” publishing systems landed his personal book on the Kindle homepage feature for Business & Investing producing tens of thousands of downloads.  He has also propelled clients works to over 15,000 sales in their first week, hitting #10 on Amazon and #2 on the Wall Street Journal.  His systems have helped thousands create massive publishing successes in both fiction & nonfiction by the use of a simple but powerful 3 step “clarity hacking” process.

As you will hear in this audio interview, Jonny may be contemplating adding podcasters to his potential audience or client set.

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Copyright (c) 2014, Matrix Solutions Corporation. All rights reserved.

247- Concerns for Entrepreneurs with Joint Venture Partnerships

August 11th, 2014



We deliver the audio narration of an article from This was written by Patty Soffer, a Business Strategist. The name of the article is:

“Don’t Throw the Partner Out with the Problem: 10 Solutions Found Inside Yourself.”

In this audio episode, we get ten internal solutions to controlling our emotions when either conflict or irritability occurs in the business landscape with our Joint Venture Partners — from “taking a deep breath to being grateful that you have each other and your business.”

In the article blog post, there is an image from Soul Seedlings with the quote given in the audio episode from Mother Teresa“If you judge people, you have no time to love them.”

There is a case study which we will examine in a later episode of The Struggling Entrepreneur, in which we shall see the story of a Joint Venture that did go very well. We will describe the elements that made up that Joint Venture and analyze the factors that delivered a good working relationship and a mutually friendly exit strategy.

Select this link to listen to the audio episode in a separate window.

Copyright (c) 2014, and Patty Soffer.  All rights reserved.

246- Lisa Wells – 50 ways to get your time back

August 7th, 2014

From an Entrepreneur who provides tools for the Virtual Assistant, Lisa Wells has a business at her web site

Lisa has put together a free ebook called 50 Ways I can save you money and give you your time back.
This audio episode is the audio narration of that publication, which you can get at the web site of

There are productivity savings in the action items and several sections that she delivers to entrepreneurs for tasks that can be delegated or outsourced to a virtual assistant. And that leaves the entrepreneur available to use the freed-up time for managing the business, creating the value — creating content, pursuing sales and customers and leads, and growing the venture.

Coast2CoastBusiness web site

In addition to this publication, Lisa Wells also provides an offering called the Business Finances Starter Kit. This package of electronic tools contains the following:

- Business Basics Checklist;

- Business Associates Information Form;

- Monthly Expense Checklist;

- Partnership checklist;

- Expense Budget Workbook;

- Income Snapshot Workbook;

- Travel Expense Workbook;

- Affiliate Income Tracking Workbooks;

- Goal-setting worksheets (using the SMART criteria);

- Profitability Analysis Worksheet;

- Expense Estimate Worksheet;

- Business Plan template.

This kit is a fee-based offering, and it can be purchased for the price of $19 US dollars at:

Note: there is a lifetime update offer for purchasing the forms packages at:

You can get the forms separately.

Here is the contact information for Lisa Wells:


web site:


However, please note that, in the audio episode, we remind the audience of the free Personal Productivity Premium Seminar called GAIN CONTROL OF YOUR DAY at This course is free for the listener–both the audio episodes (nearly 3GB worth) and the discussion guides (which are the workbooks) for the training, which was originally delivered as a 5-month course (of 25 modules, with multiple episodes in each module).

Select this link to listen to the audio episode.

Copyright (c) 2014, Matrix Solutions Corporation and Lisa Wells of All rights reserved.

245- Interview with Matt Paulson

July 31st, 2014

Many books about Entrepreneurs and business will deliver the theory for creating and growing a successful enterprise. However, not all are based on life experiences from the author’s own journey — including success, as well as previous failures.

Matt Paulson is a success story, and his book contains 40 RULES for an aspiring entrepreneur to succeed in an internet business — rules gained from his own experiences, and delivered to others by his counsel and recommendations and consultation.

After several recent businesses that were successes(with plenty of failures and non-successful businesses during that time), Matt Paulson decided to describe from his own experiences some “rules” for creating and growing an Internet Business.

He packaged his experiences and his recommendations or “words of wisdom” in a book that launched on 21 July 2014. The name of this book is:

“40 Rules for Internet Business Success:  Escape the 9 to 5, Do the Work You Love, and Build a Profitable Online Business.”

For each of the 40 rules, Matt Provides actionable tasks and exercises for the practical application of each rule. Thus, it is not just theory, but also action.

40 Rules Cover FINAL

As you will hear in this audio episode, this book is filled with “gems” of experiences and “rules” that are what we call “keepers.” For instance, he states that you should NOT break the “supermarket rule.” That is, your business practices in managing relationships should never cause you to regret or avoid others because you have mishandled a situation or taken advantage of a joint venture partner or business associate. In other words, you should not do anything that would make you avoid this individual if you were to see him in a supermarket.

In addition, the end of the book contains one section in the appendix that was different than other books on the same subject. Like other works, the content of the 40 rules may leave you with a sense of emotion, euphoria, energy and excitement that would make you want to start your own business. But does this book, like so many others, leave you hanging like this?

Not at all. Not only are each of his 40 rules accompanied by ACTIONABLE tasks that he delivers, but at the end, he provides 40 BUSINESSES which you can start if you get the passion for starting your own business — but you may not know which business to pursue. In this appendix section, he delivers 40 business ideas to help you get started and practice being actionable.

There is also an audio book coming, and the book is available at, as well as other places where books are sold in ebook format.


Select this link to listen to the audio episode.

Copyright (c) 2014, Matrix Solutions Corporation. All rights reserved.

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